UK Bathrooms Company Leads the Way with TV Style Videos

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WD Bathrooms based in Sheffield, UK lead the way in the showers industry with the launch of a series of TV shopping style product videos for their website.

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Together with WD we worked out the optimum way to combine a TV shopping channel approach with the marketing needs of an online business. The net result is a short, snappy, compelling series of web videos that gets a viewer closer to the product in a way that graphics or text on a web page rarely can.

UK online bathrooms and showers retailer WD Bathrooms has set an industry standard by pioneering a new form of online shopping.

Originally launched in Sheffield by two local businessmen, WD Bathrooms are the first company in the UK showers and bathrooms industry to launch a series of TV-style product videos to help customers. The videos featured on the website aim to make shopping for showers as informative as possible.

The short, simple and informative videos make a point of avoiding confusing sales jargon. The videos aim to add to the convenience of Internet shopping, by showing a virtual tour of a product.

Hosted by Bid TV's Carmel Thomas the viewer is taken through all the features and benefits of the product. A typical example can be found on http://www.wdbathrooms.co.uk/acatalog/Aquanos_Teardrop_Quadrant.html.

Ruth Brown of WD Bathroom states, "As a predominately online business, we are always looking for ways to help customers. When buying online it can be difficult to get a real idea of the product just from an image. These videos aim to help shoppers on our website, by reducing any confusion and helping inform as accurately as possible."

The producer of the videos added: "Together with WD we worked out the optimum way to combine a TV shopping channel approach with the marketing needs of an online business. The net result is a short, snappy, compelling series of web videos that gets a viewer closer to the product in a way that graphics or text on a web page rarely can." Gareth Davies, GSINC

The videos are featured on the product pages of the website, and at less than two minutes long, build on the speed and convenience users would expect from Internet shopping.

With a number of videos live on the website already Brown added "We really feel these will help customers, and add to the shopping experience, we fully expect other companies to follow in our tracks."

For more information or to access a range of the shower videos visit http://www.wdbathrooms.co.uk/acatalog/Product_Video_Archive.html
Contact Details:
Name: Ruth Brown
Tel: 0114 246 6655
Email: ruth @ wdbathrooms.co.uk

Address:
WD Bathrooms
Hydra Business Park
Nether Lane
Sheffield
S35 9ZX

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