BRANDedTRAY Named Activation Partner for SHOWTIME Southern 500 NASCAR Race

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SHOWTIME, which debuted “Inside NASCAR”, the vibrant NASCAR Spring Cup Series news, highlights and analysis program in February, has named BRANDedTRAY one of its in-venue activation partners for this week’s Southern 500 at Darlington Raceway.


BRANDedTRAY is excited to help SHOWTIME bring their peripheral marketing message right into the hands of NASCAR fans.

This week the title sponsor of the NASCAR Southern 500, SHOWTIME, is teaming up with sponsored in-venue food and beverage tray producers, BRANDed, to deepen their connection to NASCAR and its committed fan base.

As part of the ‘activation matrix’ for the NASCAR race, BRANDed’s sponsored in-venue food and beverage trays will serve to mobilize their message across the marketing mix.

In fact, according to a study conducted by Sponsorship Research International (SRi), BRANDedTRAY demonstrated a more than 15% greater net awareness than signage and almost 40% greater awareness than in-game promotions when comparing relative effectiveness amongst sport fans.

“We’re excited to help SHOWTIME bring their peripheral marketing message right into the hands of NASCAR fans,” explains BRANDedTRAY President, Bob Zaccardo.

In addition, BRANDed will be hitting the pavement with promotional displays giving away free collectable BRANDedTRAYs.

“One fan will win the trophy replica; some will receive free DVDs; all will receive the collectable trays,” says BRANDedTRAY Senior Vice President, Tom Flynn.

For more information, download BRANDedTRAY’s media kit from their NEWS + PRESS page.


BRANDedTRAY produces high-quality sponsored food and beverage trays provided free during concession stand purchases at sports and entertainment events in participating stadia, arenas and race tracks. BRANDedTRAY is currently the approved food/beverage serving tray of MLB, NFL, NBA, NHL, MLS, NCAA and NASCAR.

Get more information about how BRANDEedTRAY is pioneering sponsored in-venue trays as a platform for sampling campaigns, text-to-win, couponing, 2D barcode promotions, and more by downloading BRANDedTRAY’s media kit at:


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Thomas Piccolo
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