ShowUhow Announces Entry into Wireless Industry, Adds Mobile Device and Carrier Support to Innovative Product Experience Platform

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Partnerships with Wireless Carriers and OEMs to be Announced

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Great Brands Rely on ShowUhow

“From evolving operating systems and enhanced data services to apps and downloads, our product experience and usability platform is the ideal solution for the wireless industry to keep those fickle consumers brand-loyal.” Kim Folsom, founder and CEO

ShowUhow, Inc., developer and provider of the industry leading 360-degree product experience and usability solution, announced it has initiated partnerships with both wireless carriers and OEMs to offer product support and consumer experience solutions from pre-purchase through the ownership cycle of wireless devices and plans. The Company is exhibiting at the CTIA Enterprise and Applications show this week in San Diego.

“With mobile devices, consumers are looking at a significant investment – with many smartphones and data plan costs reaching several hundreds of dollars. More so, there is a learning curve investment when technology is constantly evolving,” said Kim Folsom, ShowUhow’s founder and CEO. “From evolving operating systems and enhanced data services to apps and downloads, our product experience and usability platform is the ideal solution for the wireless industry to keep those fickle consumers brand-loyal.”

Studies show consumer shopping habits are increasingly mobile. Seventy three percent of smartphone shoppers preferred to access their phone for product information rather than talk to a retail clerk, per a December 2010 survey by Accenture. In 2010, ShowUhow had more than 2 million consumers access their video product guides (VPG). Retailers and manufacturers of consumer products rely on ShowUhow VPGs and its scalable delivery platform for their ability to deliver higher customer engagement that directly influences brand value and overall customer experience.

“With the life cycle of the wireless device decreasing year to year as people always want the latest and greatest thing, providing customers a positive product experience is increasingly important, said Dan Jones, ShowUhow’s vice president of operations and product experience. “We look forward to now supporting carriers and OEMs with the kind of effective solutions we’ve seen significantly impact CE.

About ShowUhow, Inc.
ShowUhow, Inc. provides innovative, relevant 360⁰ Product Experience and Usability Solution that enables manufacturers and retailers to improve product profitability and gather real time product usability analytics though the delivery of a series of on-demand, video-based Product Guides. These video-based Product Guides are distributed via smartphones, web, and social media for every stage of the customer purchase life cycle: pre-sale education, installation, and feedback resulting in repeat business through brand loyalty. By adding ShowUhow’s web and mobile platform and real-time analytic capabilities to the pre-sale and installation stages, manufacturers and retailers have consistently seen faster installs, reductions in costly support calls, increased product satisfaction, and improved intelligence of product usability. The Company is headquartered in San Diego, CA and names manufacturers Panasonic, Olympus and Seagate as well as major retailers Costco, Bestbuy, and RadioShack.

The ShowUhow Solution has proven to hold a customer’s attention—garnering an 8x greater average time on site than the average retail web site—offering opportunities for timely product feedback and long-term brand loyalty development. The ShowUhow service is so effective that the company guarantees a twenty five percent reduction in product returns within the first six months on any product offering the ShowUhow 360-Degree Product Experience Solution.

For more information, please go to http://www.showuhow.com or 858-492-1222.

Editors Note: ShowUhow will be exhibiting at the CTIA Enterprise and Application Show, October 12-13. Interviews, demos available.

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Melody Parrette
ShowUhow
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