It’s hard to believe that one in six people struggles with not having enough food. That’s why I’m proud to be involved in this effort with Hamburger Helper to help Feeding America deliver millions of meals to local food banks.
Past News ReleasesRSS
Minneapolis, MN (PRWEB) November 4, 2010
General Mills’ Hamburger Helper® is partnering with GRAMMY® Award-winning singer, songwriter and actor Tim McGraw to help Feeding America deliver millions of meals to local food banks through the Show Your Helping Hand™ campaign.
“It’s hard to believe that one in six people struggles with not having enough food,” said Tim McGraw. “That’s why I’m proud to be involved in this effort with Hamburger Helper to help Feeding America deliver millions of meals to local food banks. If we all show a helping hand, together we can make a difference in the fight against hunger.”
Fans can support the campaign by submitting codes from specially marked boxes of Hamburger Helper online at http://www.showyourhelpinghand.com or by logging on to donate funds directly to Feeding America. Hamburger Helper has already donated $525,000 and will donate up to $100,000 more based on code redemptions, for a total of $625,000. Hamburger Helper will donate 17 cents for each code that is redeemed – enough for Feeding America to deliver one meal to a local food bank.
According to Feeding America, approximately 5.7 million different people receive emergency food assistance from the Feeding America system in any given week. McGraw has partnered with Hamburger Helper and will lend his voice to the campaign in the form of a Public Service Announcement, which will be distributed nationwide this month to raise awareness about the national issue of hunger.
“Right now 49 million Americans are at the risk of hunger and the need for emergency food is higher than it has ever been before,” explained Vicki B. Escarra, president and CEO, Feeding America, the nation’s leading domestic hunger-relief charity. “We are grateful for Tim’s partnership and support and hope that it will inspire others to contribute to those in need.”
Hamburger Helper is proud to initiate such a meaningful hunger relief initiative for the second consecutive year.
“We are honored that Tim McGraw is lending his voice to Show Your Helping Hand – a truly dynamic part of our partnership with Feeding America and our national commitment to fighting hunger,” said Peter McDonald, Vice President, General Mills. “This program has the power to make a difference for those facing the issue of hunger in America, and everyone can have a part in this important effort.”
To learn more about the Show Your Helping Hand campaign and to track campaign donation progress, visit http://www.showyourhelpinghand.com.
About Tim McGraw
Tim McGraw has sold over 40 million units and dominated the charts with 31 #1 singles. He’s won three GRAMMY® Awards, 14 Academy of Country Music Awards, 11 Country Music Association Awards, 10 American Music Awards, three People’s Choice Awards and numerous other awards. His latest album, Southern Voice, debuted at No. 1 on Billboard’s Top Country Albums chart. He ranked as the #1 country artist and the fifth overall on the 2010 Harris Poll of America’s Favorite Musical Acts. Also accomplished actor, he co-starred with Sandra Bullock in the hit film The Blind Side. His upcoming films include Screen Gems’ Country Strong, in which he co-stars alongside Gwyneth Paltrow, Garrett Hedlund and Leighton Meester, and Dirty Girl, an independent film. McGraw launched his acting career with 2004’s Friday Night Lights, which he followed with roles in Flicka (2006), The Kingdom (2007) and Four Christmases (2008). In addition to his three highly successful NBC specials, he has made numerous network television appearances, including hosting “Saturday Night Live.” McGraw and his wife, Faith Hill, founded The Neighbor’s Keeper Fund of the Community Foundation of Middle Tennessee, a charitable fund that seeks to strengthen communities by contributing to diverse projects with primary emphasis on children's initiatives. For more information about Tim McGraw, visit http://www.timmcgraw.com.
About Feeding America
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 63,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.
About Hamburger Helper®
Hamburger Helper® skillet dinner mix has been a meal favorite for busy families since it was introduced four decades ago — providing an easy, delicious, one-pan solution to the question, “What’s for dinner?” Today, the Helper line has expanded to include more than 40 flavors, including Chicken Helper and Tuna Helper.
About General Mills
General Mills’ goal is to be among the most socially responsible food companies in the world. As a company that feeds people, one of General Mills’ top community-building causes is the fight against hunger. During fiscal 2010, General Mills donated $18.2 million in food products through Feeding America, the largest hunger relief organization in the United States. General Mills has partnered with Feeding America for more than 30 years, currently ranking among the organization’s top 10 contributors of food. For more information, please visit http://www.generalmills.com.
General Mills – SYHH
for Tim McGraw
Red Light Management
# # #