McClure Tables' Focus on Customer Service: A True Small Business Success Story

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A shift in perspective audience, high-quality materials, and top-level customer care leads to an increase in business profits for this international company.

In locations where a quality dealer isn't available, dealing with the consumer directly ensures our products can be delivered almost anywhere.

In a nationwide economic recession, McClure Tables, Inc., a shuffle board ( company based out of Michigan, is flourishing. Shuffle board table sales are up 30 percent from last year due to a shift in sales strategy and an emphasis on customer service. McClure Tables, Inc. produces maple shuffle boards from raw materials harvested in the United States and Canada. As a result, this small business is making a big impact in a global economy and is now the fastest growing shuffle board manufacturer in the world.

McClure Tables, Inc. is successful because of its new business strategy, which focuses on shuffle board factory direct sales to the consumer, bypassing many retail stores that usually sell billiard tables and other leisure games. "This not only cuts costs for the consumer, but offers the customer the McClure shuffleboard brand that uses better materials at a more competitive price," Todd McClure, owner, said. "In locations where a quality dealer isn't available, dealing with the consumer directly ensures our products can be delivered almost anywhere."

In addition, the McClure Tables, Inc. website offers a shuffle board buying guide that can help customers find the best shuffle board for their business or home. Some of these attributes that identify high-quality include climatic adjusters, board material, and top finish.

Doug Guller, founder of Bikinis Sports Bar & Grill recently purchased McClure Tables with rave reviews of the service given by this outstanding provider of shuffle boards. He stated, "As the Founder of the fastest growing sports bar & grill, we initially purchased Champion tables, but after contacting Todd McClure we have now switched to McClure Tables. The personal service, high quality, and price fit well within our business model." He added, "Like McClure Tables, Bikinis Sports Bar & Grill is a very fast growing company with a commitment to higher quality & better service than the competition. If you are in Charlotte, NC, Austin, TX or San Antonio, TX, stop by & play shuffleboard on our McClure Table. To visit our new restaurant openings, go to".

McClure Tables owners Todd and Judy McClure believe that personalized customer service makes all the difference in a positive buying experience. Customers are extremely satisfied with the end product they obtain, and the attention and information received throughout the process. In market areas where they have a local dealer the customer can receive the same price and local service though a McClure Tables authorized dealer. However many dealers are not familiar with shuffleboard construction and features. Often the other brands of shuffleboard tables the retail store may represent are lower quality and not competitively priced with McClure Tables.

McClure Tables provides a wealth of information about shuffle boards on their website. "Besides a shuffle board buying guide, the website also offers a maintenance guide for getting the most out of each shuffle board," Todd McClure said. "This includes tips on how to wax a board for the first time and choosing the best location for the shuffle board." For more information on McClure Tables and shuffle board research and maintenance, visit or call 800-565-0977.

About McClure Tables, Inc.
McClure Tables is the manufacturer and supplier of top of the line McClure and Adroit home shuffle board tables. This family owned and operated company is based in Grand Rapids, Michigan and focuses on top quality construction of shuffle board tables from start to finish. Owners Todd and Judy McClure oversee all aspects of shuffle board table construction, personally selecting the finest maple woods for superior playing surfaces. All tables have a full factory warranty. Visit for more valuable information.

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Todd McClure
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