Content marketing is the idea that one is going to create valuable, compelling and relevant content, on a consistent basis, in order to attract and retain customers and create some kind of a behavior change.
Austin, TX (PRWEB) April 01, 2016
Shweiki Media Printing Company teams up with Joe Pulizzi, founder of the Content Marketing Institute and author of Epic Content Marketing, to present a must-watch webinar educating viewers on the future of content marketing.
The webinar is available on Shweiki's YouTube page and on Shweiki.com.
Nine out of ten businesses use content marketing in some way. Unfortunately, just 40 percent believe that their content marketing is effective. How many businesses have a content marketing strategy? Less than 30 percent. Content marketing is the idea that one is going to create valuable, compelling and relevant content, on a consistent basis, in order to attract and retain customers and create some kind of a behavior change.
Even though, content marketing, as an approach, has been around for hundreds of years, it is still very new for most organizations, whether they are small, medium or large scale businesses.
More and more companies are creating content, more content than ever before. It is great but this is also a cause for concern. More content does not necessarily mean better. There is not a lot of thought being put into creating stories or building audiences. It is important to build an audience that knows, likes and trusts us. If a company can successfully build a target audience, it will be very beneficial to the business. The biggest problem in terms of content creation is that very few are actually creating a documented content strategy. Companies need to know who they are trying to target, what story they are trying to tell, and what the potential return looks like.
This new webinar features expert insight from expert Joe Pulizzi and provides businesses with valuable strategies for how to get started and succeed in the present and to lay the foundation for future success.
Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises–whether printing magazines, postcards, flyers or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing–while having lots of fun along the way!
For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our FREE weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and “like” us at Facebook.com/shweikimedia