LinkedIn Profile Optimization: Shweiki Media Presents a Must-Watch Webinar

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LinkedIn is a powerful tool and--when used correctly--has the ability to connect one with potential clients, employees, partners and more. However, to take full advantage of the platform, it's important to have a high-quality profile that creates an excellent first impression, and here Shweiki teams up with expert Kevin Knebl to present a must-watch webinar with strategies for LinkedIn profile optimization.

LinkedIn is a powerful tool, and with a profile optimized for success, one has the power to be professionally unstoppable.

There's no denying the power of first impressions, and even if one is the best person in the world at what they do, if their Linkedin profile is anything less than credible and professional, they're not likely to be taken seriously.

Shweiki Media Printing Company teams up with Kevin Knebl—in-demand speaker, author, and expert on relationship building, office networking, relationship building, LinkedIn, Twitter and more—to present a must-watch webinar on LinkedIn profile optimization.

There’s no denying the power of first impressions, and even if one is the best person in the world at what they do, if their LinkedIn profile is anything less than credible and professional, they’re not likely to be taken seriously.

Basic Tips for Professionalism:

  • Feature a smiling photo
  • Use all header space
  • Customize the public profile URL
  • Add a LinkedIn link to one's email signature


The summary provides space for up to 2,000 characters, meaning it’s not just valuable real estate, but a lot of it. It’s important to use as much of it as possible.

Most people don’t know that LinkedIn has search engine optimization functions built into its computer programs and algorithms. One should think about the top three to five keywords related to their expertise and the value that one delivers to their clients, and use those words repeatedly throughout one’s profile (including the summary) in a non-obvious fashion. This gives one the ability to essentially determine their own search ranking, purely through the strategic implementation of a few key words.


Experience serves one well, and it’s worth showcasing. It’s a wise decision to include everything that one has done since high school or college on one’s portfolio. Something that seems meaningless could end up being perceived as adding value to many potential clients and employers.

Click here to watch the webinar now!

Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery--whether printing magazines, postcards, flyers or anything else.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out our blog at (and sign up for our free weekly expert webinars!), and subscribe to our Youtube Channel at  You can also follow us @ShweikiMedia and "like" us at

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David Reimherr
Shweiki Media
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