[A LinkedIn] profile can be equated to an online business card: It essentially tells the story of who you are and what you do.
Austin, TX (PRWEB) April 17, 2013
In this free webinar, Shweiki Media presents valuable tips and tricks to have the best LinkedIn profile possible. Kevin Knebl, author and trained social media advisor, fills Shweiki Media in on the "ins and outs" of LinkedIn profile optimization and explains how individuals and businesses can utilize it best It’s good for businesses to think of LinkedIn as an online business database, complete with over 200 million users worldwide and gaining new users every couple of seconds. Functionally, LinkedIn is used as a site business professionals look towards to "link" up with both past coworkers and clients and valuable potential future contacts.
LinkedIn: online business card
The average LinkedIn user is over 40 years old and makes approximately 100k a year. This is important data to know when creating one's own personal profile, because it gives the user an idea of (1) what the majority of users pages might look like (thus giving the creator a status quo template to build on) and (2) it supplies the user with an accurate estimation of the demographic profile of their LinkedIn peers, providing him/her with a basic understanding of how to conduct himself/herself conversationally online.
Because of the business implications on which LinkedIn thrives, personal profile can be equated to an online business card: It essentially tells the story of both who you are and what you do. It’s important to remember detail is important when optimization is considered, as huge doors of opportunity swing on small hinges.
Here are some helpful hints for building a great LinkedIn profile:
A photo headshot (as opposed to logo, third-party picture, etc.) is best. Choosing a smiling (or a photo that looks like one is generally in a good mood) profile picture is important, as in most cases this is the first impression a potential business client will have.
Married females should highlight their maiden name between their current first and last (so users who knew them pre-marriage can still link up)
One should build an informal headline. A headline is a space consisting of 120 characters to promote individual job titles and a short description of a unique personality. (With that character restraint, one can almost think of it as how they’d sum up their profile in Tweet form.) It’s also important to keep in mind that the more informative headline one uses, the better. The user wants a clear picture of who they are looking for and why.
The summary is both the most important section of the LinkedIn profile and where most users find themselves astray. Many people forego the summary, but one shouldn’t leave money on the table; this is where there’s the most real estate available for one to explain who they are and what about them adds value. Another good idea is uploading a client testimonial or self-shot promotional video in the allotted space. Adding video links to personal YouTube channels and sharing video content with LinkedIn contacts is a great way for one to add life to their profile and put their personality, product or company on the radar.
Another important LinkedIn summary feature is its SEO capabilities. Linked-In specifically designed its SEO technologies to score summaries and highlight them in Google searches. All in all, foregoing a summary is one of the biggest LinkedIn mistakes one can make.
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