It's not that one necessarily has to come up with completely new techniques. What's important is that one examines the effectiveness of what they're already doing--in every arena.
Austin, TX (PRWEB) November 20, 2013
Shweiki Media teams up with Ryan Dohrn of of Brain Swell Media and 360 Ad Sales to present publishers with a must-watch webinar on strategic planning as applied to the three pillars of revenue success: marketing, sales and customer retention.
Marketing is the first of three factors that can be attributed to revenue success. It’s important that publishers have at least three areas of focus that get people excited about one's products or service. While many companies employ online essentials such as enewsletters, Facebook ads, and Google Ad Words, an individual focus and push towards success is the most effective way to guarantee positive results.
- The Process
It's not that one necessarily has to come up with completely new techniques. What’s important is that one examines the effectiveness of what they’re already doing--in every arena.
For any sales, marketing or customer retention process, one can create a diagram consisting of three circles, each filled with duties that need to be fulfilled and goals that need to be accomplished, all organized by priority, department and perhaps even ease of completion.
For example, in the sales diagram, one circle could include one sheets, better CRM and better ESP; another could include creating a sales persona, hiring salespeople, and ad sales training; the final could revolve around self-service clients and top 50 clients.
With customer retention--the third of the three factors of sales success--one could do the same thing, having one circle with contests and gifts; one with surveys and referral contests; and a final with e-newsletters, events and lunch-and-learns.
Every circle for each factor should also have dates set for completion. And the dates can't be week one, week two, week three, week four, etc.; it doesn't work that way. It’s important to set realistic goals and remember that most strategic plans will take about a year to implement.
Then the crucial next step is assigning a champion to head up each of these circles, because without someone to head up the projects, it’s unlikely they’ll ever be done.
- The Importance of Having an Accountability Buddy
The final step towards completing a strategic plan is assigning every "champion" employee a partner to keep them accountable for their chosen circle, as the best way to complete any task is to have a partner in responsibility.
Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery--whether printing magazines, postcards or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!
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