Siemens Desktop Application Scores with College Basketball Fans

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Siemens Corporation, which is sponsoring the prestigious Crystal College Basketball "Siemens Trophy" for the top ranked team in the ESPN/USA Today/Coaches poll took an online centric approach to marketing around this year's NCAA Tournament. Providing fans with online applications, a "Yahoo Widget" and a "Vista Gadget", real-time scores were sent to consumer desktops. The Siemens widget has also helped create support for the Jimmy V Foundation by enabling users to directly order a free bracelet orange rubber bracelet, each one representing a donation.

Desktop applications are an intriguing Marketing tool because they combine true customer value with quality branding time

    Thus far, public response to the Siemens widget has been very positive. Thousands of consumers have downloaded the Siemens widget to their desktops and the 10,000 bracelets in support of cancer research have been sold out. "Desktop applications are an intriguing Marketing tool because they combine true customer value with quality branding time" says Stefan Heeke, Senior Interactive Marketing Manager of Siemens Corp. Siemens partnered with Kinesis Marketing for the design and development of the widget. The desktop application is available at http://www.usa.siemens.com/siemenstrophy

Siemens 70,000 U.S. employees are improving America's infrastructure through technology and innovation in Medical, Power, Automation and Control, Transportation, Information and Communications, Lighting, Building Technologies, Water Technologies and Home Appliances.

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Caroline Douglas
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