SightWorks Brings Powerful Digital Fundraising and Marketing Capabilities to Haitian Non-Profit, The Mangrove Fund

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SightCMS(TM) and SightDMS(TM) Platforms Drive Website Fundraising for a Compelling Donor Experience

Mangrove Webpage

"75% of our fundraising... has come through the new site." - Bill Pierznik, Mangrove Fund

Strategic interactive marketing and design firm SightWorks, Inc. had just begun their initial meetings with Haitian non-profit organization, the Mangrove Fund, to revise their existing website when the earthquake hit. Needing to move quickly, the formalities were dropped, and the Fund’s directors took a hands-off approach, entrusting the SightWorks team with full strategy and design. Within three days the new site launched, utilizing SightWorks’ updated SightCMS(TM) platform in conjunction with their soon-to-be-released SightDMS(TM) suite of tools. Within this powerful backend, the Mangrove Fund was able to quickly bring together all brand assets, as well as plan, execute, and manage various successful digital fundraising campaigns directly from their new website. “The SightWorks platform enabled us to organize extremely quickly and immediately disperse information across all the available channels,” said Mangrove co-founder and director Bill Pierznik. “75% of our fundraising since the earthquake has come through the new site.”

From e-blasts, Twitter and Facebook feeds, to organizing events, and the marketing strategy behind all of it, the SightWorks-designed site enables the Mangrove Fund to concentrate on getting the money to where it needs to go. Visitors to the site are able to clearly understand the mission of the organization and quickly click on a link to donate. The “SpotLight” tool gives the Mangrove Fund the ability to change banners and information on-the-fly. The donation vehicle runs smoothly and efficiently through PayPal. The website design and tools effectively attract new donors, support small-scale impulse giving, as well as encourage on-going donor loyalty.

Added Pierznik, “SightWorks not only built an incredible-looking site, but their advice on how to strategically approach our market was spot-on. We were able to respond quickly to the situation at that moment, and the site continues to exponentially affect our ability to raise much needed funds for Haiti and sustain our initiatives on the ground there.”

About SightWorks:
Since 1997 SightWorks has been helping businesses realize their online marketing goals through award-winning web design, intuitive and innovative online applications, dynamic e-commerce solutions, and individualized internet strategy. Clients include Adidas, Care Medical, Cisco, General Electric, Hungry Man TV, and Providence Health Care Systems. http://www.sightworks.com

About Mangrove Fund:
The Mangrove Fund was established in 2007 to help existing organizations and people who provide sustainable assistance and support to impoverished Haitian communities. The Fund focuses on the promotion and support of self-help efforts in education, health, and community development. The staff and board members are all volunteers, with board members personally absorbing operating costs. 100% of the monies Mangrove receives go directly to individuals and organizations on the ground in Haiti. http://www.mangrovefund.org

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Eric Dayton

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