Canine Company Facilitates Rebranding with Car Decals from Signazon.com

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Connecticut-based Canine Company has initiated a rebranding process, which included outfitting over 40 fleet vehicles with personalized car decals from e-commerce custom signs company Signazon.com. Due to the success of the vehicle rebranding initiative, the companies are now working on additional marketing projects.

Canine Company Decals - Signazon.com

Custom decals made by Signazon.com were used across Canine Company's fleet of 40 Sprinter vans.

Our vehicles represent moving billboards for us – so it was critical that we replicate the clean, approachable messaging we use across all our media materials onto our fleet of vehicles. — Gregg Watson
Creative Director, Canine Company

Over the past 18 months, e-commerce custom signs company Signazon.com has helped Connecticut-based Canine Company makeover its fleet of service vehicles. Canine Company, which recently completed a company-wide rebranding, found that Signazon.com’s fleet graphics provided the professionalism and impact of a full-scale wrap for a fraction of the price. These custom car decals are being used across Canine Company’s entire fleet.

Canine Company is a family-owned business that provides in-home pet solutions, including the Invisible Fence® Brand pet containment system, dog obedience training and pet products available on their website, CanineCompany.com. Serving the entire Northeastern United States, Canine Company operates a fleet of 40 Sprinter and 45 Prius service vehicles, which are used to provide at-home installation, service, and training to the company’s clients.

Starting in 2011, Canine Company, began working with Signazon.com. Having embarked on a corporate rebranding effort, Canine Company was looking to incorporate the newly redesigned branding elements across their Sprinter fleet. Gregg Watson, Creative Director at Canine Company, chose Signazon.com because “our vehicles represent moving billboards for us – so it was critical that we replicate the clean, approachable messaging we use across all our media materials onto our fleet of vehicles.” Signazon.com’s die-cut decals were the perfect solution for Canine Company’s evolving needs. Watson worked with Signazon to determine a specific layout to fit the Sprinter vehicle and highlight Canine Company’s logo, which includes a sitting Bernese Mountain Dog as well as a cleverly placed paw print. As the rebranding continues across the rest of its fleet vehicles, Canine Company plans to feature several different dog breeds. Since the Canine Company logo design covers a portion of each van’s body as well as a window, perforated car window decals were used to maintain outward visibility inside the vehicle. Rick D., CEO of Signazon.com, had this to say about the Canine Company project, “At Signazon.com, we strive to be a business solutions provider. We have been able to offer Canine Company a highly customized solution that matches their specific brand requirements while maintaining the efficiency and cost-effectiveness of traditional e-commerce.”

Impressed with Signazon’s turnaround and quality, Canine Company has decided to continue working with Signazon to incorporate the new branding in the entire Prius fleet. “The fact that Signazon.com is an e-commerce company didn’t affect the ability to deal with REAL people who went to all lengths to satisfy our needs, budget, and time constraints,” Watson said.

About Signazon.com

11969 Plano Rd., Ste 190
Dallas, TX 75243
1-800-518-1217
PR Contact: Jason.p(at)signazon(dot)com
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Signazon.com is the leading online company for custom business signs and banners. Signazon offers free template-based graphic design and high-quality, full-color digital printing, as well as nationwide distribution of magnetic signs, yard signs, marketing materials and more through its Dallas, TX and Boston, MA, production facilities.

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Jason Permenter
Signazon.com
1-800-518-1217 312
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