United Neon’s new digital billboard, powered by Signbox and Avolution, transforms Manila traffic display

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United Neon, together with Avolution Inc, have launched a captivating new digital billboard, powered solely by Signbox Microsystems’ cutting edge digital signage software solution, continuing the rapid evolution of the digital Out-of-Home (OOH) advertising industry in the Philippines.

United Neon Digital Billboard at Edsa Shaw, Manila

United Neon Digital Billboard at Edsa Shaw, Manila

“United Neon were quite impressed with our good quality display and the ease with which they can upload content to LED billboards" says Lea Bermudez, VP Sales and Marketing at Avolution Inc.

United Neon, a leading advertising firm specializing in outdoor digital signage in the Philippines, engaged the Philippine’s best known digital signage experts, Avolution Inc, to design their latest LED digital billboard, so as to better monitor and schedule advertising content.

The impressive eye-catching 5 metre high billboard sits at Edsa Shaw, a popular crossing right outside Shangri-La Hotel In Manila, and is powered by Infobox, an all-in-one digital signage solution by Signbox Microsystems.

United Neon wanted to take digital OOH media to a whole new level. United Neon already used the LED digital billboard in Edsa Shaw for advertisements that could be scheduled on a daily, weekly and monthly basis. However, United Neon were facing difficulties monitoring the advertising material that was being displayed on the LED digital billboard.

United Neon decided to adopt the latest digital signage software technology and chose Signbox Microsystems’ certified partner Avolution Inc. to supply the digital signage system, Infobox. Apart from monitoring and scheduling advertising content better, it also enhanced the capabilities of United Neon to customize the design of the advertising content being played.

“United Neon were quite impressed with our good quality display and the ease with which they can upload content to LED billboards, which might otherwise be difficult to access. The project is a good marketing tool for us as potential clients are immediately able to see real live examples of our work,” says Lea Bermudez, VP Sales and Marketing at Avolution Inc.

The solution facilitated a significant tie-up with Metro Manila Development Authority, the resident traffic control authority in Manila, since this LED billboard is a highly effective means of communication, especially for urgent traffic information. This also spurred on a series of partnerships between Avolution and other LED billboards to display real-time content.

Stuart Lakin, Director at Signbox said, “Avolution have been strong partners of Signbox for many years, and have a fantastic track record of delivering high quality digital signage deployments to customers across the country. This is another example of Avolution’s professionalism and we are delighted to continue our work with them.”

About United Neon

United Neon was established in 1937 by Mr. Paul Lim. Since then, it has allowed different companies the exposure and prominence they need to catch people's attention and make a lasting impression. Backed by experience, refined through technology and trusted expertise, United Neon helps advertisers create a powerful impact through signs, while providing the most competitive rates and technological excellence.

To date, it has evolved from neon signage to photographic billboards, lampposts, transit ads, projection ads and digital outdoor LED billboards, with a nationwide coverage of over a thousand in OOH inventory.

About Avolution Inc.

Avolution Inc. has defined its role as a facilitator for the creation and execution of an end to end digital signage network. The company focuses on providing digital signage solutions, software customization, content design and management, indoor and outdoor LED display and digital advertising project consultancy. It reaches across multiple business sectors, including public transit, hospitality, food service, retail, entertainment and other public venues, assisting institutions through the medium of digital advertising, with tools like interactive kiosks and digital billboards.

About Signbox Microsystems

Signbox Microsystems Pte Ltd was established in Singapore in 2003. Signbox develops and deploys end-to-end interactive digital signage network solutions. Signbox has grown to be a digital signage supplier-of-choice for several high profile customers and continues to pride itself as one of the worlds most advanced digital signage software platforms. Some of these high profile customers include OCBC Bank, Golden Village Multiplexes, Robinson Department Stores, Tesco, Maybank, Cathay Cineplexes and Singapore Ministry of Defense. For more information on Signbox Microsystems click on http://www.signboxmicro.com/.

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Urmila Mandapaka
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