Fans Flock to Autographs Store for Signed Football Shirts

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A signed Arsenal shirt might not be the first thing one would think of when entering the town of Sittingbourne in Kent: but one of the county’s biggest business success stories has made its name by warehousing and selling them here.

Sports Memorabilia Distributor

Autographs Store, one of the UK’s biggest purveyors of sports memorabilia – certainly one of the best-reputed – is enjoying a bumper end of season run as fans flock to its Internet portals to catch the last of the 2009-2010 season souvenirs.

Whether it’s a signed Arsenal shirt; a signed Liverpool shirt; a signed Chelsea shirt; or a signed Manchester United shirt: Autographs Store has got it. The Sittingbourne business has used its clout and reputation to source a fresh stock of autographed Premiership shirts, of which those associated with the dominant teams in the division are naturally the pick. Fans can pick up a signed Arsenal shirt, frame included, for less than £400: a standard price for the item as sold by Autographs Store. That means, of course, that Chelsea fans can have a signed Chelsea shirt from their latest double winning year, for a price that doesn’t punish them for their team’s success.

So how does a signed Liverpool shirt, or a signed Manchester United shirt, say, fare against the strip of their more successful South London rivals? There’s very little in it. According to Autographs Store itself, the loyalty of fandom is such that any end of season sale, of any kit, brings in the punters in droves.

A signed Manchester United shirt is a signed Manchester United shirt no matter how the team performed over the past 12 months: an item not easy to find with the kind of guaranteed authenticity the Kent business offers. To a fan, a signed Chelsea shirt is similarly attractive – as is a signed Liverpool shirt, or a signed Arsenal shirt. Purchases of signed sports memorabilia can be as much about the relationship between fan and team as they are about the performance of that team in a given year.

The important thing, then, is to have those shirts available so fans can buy them. Autographs Store aren’t showing any new savvy here – they’ve been doing this kind of thing for years – but they are still evidencing a market awareness that seems bizarrely ahead of the curve. Time and again the boys and girls from Kent have been able to call on obviously solid industry contacts to come up with the goods – and close season 2009-2010 is no exception. Early reports indicate that Autographs Store’s stock of autographed Premiership shirts is already selling well: so anyone who wants a signed Arsenal shirt, a signed Chelsea shirt, a signed Liverpool shirt or a signed Manchester United shirt would do well to get their order in quick.

With the final season of the first decade of the 21st century now officially over, it looks like there may be one or two challengers to football’s new Old Guard. Autographs Store’s stock of end of season shirts might be showing Liverpool, Arsenal, Chelsea and Man United for the last time. The fans are out in force to get them while they still can.

Autographs Store is a Kent based purveyor of signed football shirts and sports memorabilia. Their end of season stock of autographed top flight football shirts is now in.

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Justin Bridges
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