SignUp4 Presents Strategic Meetings Management White Paper in Association with Corbin Ball Associates

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SMMP Implementation and Idea Guide Paper Available Thru SignUp4 Website

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Meeting spend is the last unknown piece of many corporate budgets. Industry estimates shows that most organizations underestimate their meeting spend by as much as 40%. Implementing a strategic meetings management program allows companies to reduce meeting and event cost, negotiate contracts with vendors, and mitigate risk.

SignUp4, LLC a leading provider of strategic meetings management software solutions announces the publication of the white paper "Strategic Meetings Management Program Implementation and Idea Guide" commissioned from Corbin Ball Associates of Bellingham, Washington. This overview on strategic meetings management and implementation steps is available to the public in the "Knowledge" section of http://www.SignUp4.com .

The Strategic Meetings Management (SMM) white paper provides readers with insight and knowledge from one of the industry's most prolific authors on the subject of meetings and the technology associated with it. Corbin Ball created a whitepaper which gives readers a guide for what is needed to start an SMM within their organization, and how to make a compelling case to senior management by providing questions and guidelines.

Nick Romano, President of SignUp4 said "Meeting spend is the last unknown piece of many corporate budgets. Industry estimates shows that most organizations underestimate their meeting spend by as much as 40%. Implementing a strategic meetings management program allows companies to reduce meeting and event cost, negotiate contracts with vendors, and mitigate risk."

"Current industry whitepapers give a very specific and high level insight to SMM," continued Romano. "SignUp4 wanted to create a whitepaper geared to the large contingency of businesses which are just starting to recognize their meetings spend. Those companies see the need to address their budgets without eliminating meetings, which are essential to day to day business and growth. Meeting planners, procurement, and management can refer back to SignUp4's whitepaper as their company moves thru the implementation stages of their SMM program."

About SignUp4
Founded in 1999, SignUp4, LLC has built a strong team of experienced software technology and meetings management experts driven by a single objective - to design, develop and deliver cost-effective meetings management solutions for corporate meeting planners, travel planners and events management agencies. Through open and collaborative working relationships with its customers and industry leading partnerships that fuel continuous product innovations and services upgrades, SignUp4 enables customers to change the way they manage their evolving strategic meetings management needs. More information is available at http://www.signup4.com.

Contact:
Jeffie Davis
404-237-8945

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Jeffie Davis
SignUp4
404-237-8945
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