SiliconBlue Taps Atmio Mobile Landing Pages for Global New Products Launch

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SiliconBlue® Technologies utilized the Atmio Platform to support its global new products launch with optimized mobile landing pages in five languages. QR Codes embedded in launch materials provided easy, detailed access to critical selling information.

Mobile landing page built with the Atmio Platform.

Atmio’s robust platform supports fast and easy development of professional, optimized mobile platforms targeting a diverse audience (or customer base).

When SiliconBlue Technologies launched its new series of FPGA-based Custom Mobile Devices™, the marketing team wanted to deliver a powerful, fully featured interface providing its global customers with easy access to company news and technical data on mobile devices.

SiliconBlue turned to fellow Silicon Valley-based company Atmio and its mobile marketing software platform for optimized, targeted mobile landing pages. To deliver its message to a range of Asian users, landing pages were created in Japanese, Korean and two versions of Chinese. An English version was created as well.

SiliconBlue chose QR Codes as the connection method to the mobile landing pages that supported the rollout of its new iCE40™ “Los Angeles” FPGA-based Custom Mobile Devices™. The QR Codes were embedded in various marketing and technical communications, including technical product briefs. The landing pages in the five different languages contained detailed product launch information and technical specifications; diagrams; a fill-in contact form to immediately connect with the SiliconBlue team; and links to additional product information.

Given that SiliconBlue’s new products are targeted for smartphone and tablet applications, it was only natural to leverage mobile marketing communications in the launch plan. It was especially important that SiliconBlue’s content displayed automatically on all mobile devices. “Atmio’s robust platform supports fast and easy development of professional, optimized mobile platforms targeting a diverse audience (or customer base),” remarked John Birkner, Director of Strategic Marketing at SiliconBlue. “Based on the excellent results, we will develop additional mobile marketing plans utilizing the Atmio Platform,” he added.

About SiliconBlueTechnologies Corporation
SiliconBlue® provides programmable logic solutions for consumer, battery-based mobile applications such as smart phones, eBooks/ePaper, netbooks, digital picture frames, mobile internet devices (MIDs), portable media players, hand-held POS systems, medical instruments and flash camcorders. For more information, visit http://www.siliconbluetech.com or call 408-727-6101. Contact John Birkner at 650-743-2027 or john(at)siliconbluetech(dot)com.

About Atmio Inc.
Marketers and agencies can rapidly create, optimize and target real-time mobile landing pages with the Atmio Platform. Atmio, headquartered in Silicon Valley, enables marketers to maximize mobile customer engagement and optimize marketing effectiveness. The state-of-the-art Atmio Platform (SaaS - Software as a Service) is specifically engineered to be a powerful, do-it-yourself mobile marketing platform for marketers and agencies. Atmio supports all the popular mobile connection methods – Mobile Ads, Mobile URLs, QR (Quick Response) Codes, NFC (Near Field Communication) Tags, SMS Text, and Microsoft Tags - making it easy for marketers to bring robust mobile marketing campaigns to consumers and customers. For more information, visit http://www.atmio.com or call 408-899-7391.

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Sunil Baliga
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