Online Silver Jewelry "Freetailer" Expanding Despite Recession
SilverJewelry.com business model is unique and perfectly suited for harsh economic times. The site couldn't be described as a wholesaler, or a retailer… not even a budget or bargain basement jewelry outlet. More accurately, a new word must be coined to precisely define what Silverjewelry.com represents.
Los Angeles, CA (PRWEB) April 30, 2009 -- One of the world's most popular online silver jewelry outlets FREE SILVER JEWELRY Co. (SilverJewelry.com) today announced that - despite the global recession - their customer base is growing. That comes as no surprise as the business model that Siliverjewelry.com employs is unique and perfectly suited for harsh economic times. The site couldn't be described as a wholesaler, or a retailer... not even a budget or bargain basement jewelry outlet. More accurately, a new word must be coined to precisely define what Silverjewelry.com represents. Thus, comes the hybrid term, "freetailer."
Silverjewelry.com offers all its silver merchandise for free. Yes, for absolutely nothing. Not only that, it is all authentic, quality jewelry - all pieces being .925 Sterling Silver. In contrast, silver jewelry retailers will often appraise and markup the value of similar pieces by up to three times. Yet on average, the items available on Silverjewelry.com are worth 40 to 50 dollars (without the inflated price), and are absolutely free. The company charges a nominal shipping and handling fee. According to the company, their mission is to build an expansive customer base for their retail store, which will open in the near future. A printed catalog will also be distributed on a regular basis to further promote the brand. But for now, they aren't charging a thing. Naturally, free merchandise - especially if it is high quality - is popular on the internet today. This practically guarantees the company high monthly online traffic volume, resulting in strong ranking across the search engines. Silverjewelry.com ranks on the first page of Google, for instance, when users search for "silver jewelry." And so far, the business model of offering free silver jewelry has been a smashing success. Even wholesale and retail jewelers are shocked (and perhaps a little jealous) that Silverjewelry.com can stay in business. When the recession officially hit last year, some doubters thought the company couldn't survive the downturn. But as events unfolded, Silverjewelry.com only continued to grow and capture more market share. Notwithstanding the free jewelry, there are other factors at play which sealed the site's success; namely, gift-giving will never go out of fashion, and neither will silver jewelry. Certainly, in hard times such as these, Silverjewelry.com has stumbled on or formulated a winning recipe for growth.
The Founder and President of Silverjewelry.com, makes an apt point with, "People want value right now. They want a deal. When there's an anniversary around the corner, a birthday, a graduation, or just a simple occasion to give a meaningful gift, people are turning to us in growing numbers. Silver jewelry is always in style. Thanks to the internet and our business model, now the general public can get authentic, quality silver jewelry for free. Incredible as it is, we are living proof that there is such a thing as a free lunch... or rather, free silver pendants, anklets, rings, and earrings!"
SilverJewelry.com is a major jewelry manufacturer and exporter based in Los Angeles, California. For additional information, visit Silver Jewelry, contact page.
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