has a fresh look, further improving the usability with Web 2.0 technologies, thus easing the mailing production process.
ATLANTA (PRWEB) March 3, 2008
This year, JupiterResearch took particular note of Silverpop's new 7.0 release, which boasts a rich Web 2.0-style user interface able to transform complex procedures into simple, point-and-click processes. The solution is also receiving accolades from clients for its sophisticated, clean user interface and unique ease of use. JupiterResearch's "Email Marketing Buyer's Guide" noted that Silverpop 7.0 "has a fresh look, further improving the usability with Web 2.0 technologies, thus easing the mailing production process."
For example, while most email marketing solutions make including dynamic content a complex hassle, Silverpop 7.0 dramatically streamlines the process to just a few simple points and clicks. It accommodates the easy creation of rules, affords comprehensive preview capabilities so you can see the various permutations, and even gives marketers the ability to save, import and export rule sets.
Additionally, Silverpop garnered praise for new features, including an upgraded transactional email tool, a robust survey tool, customized landing pages and improved integration with external applications. "Silverpop also significantly grew its services business, adding key personnel and functionality, making them a suitable choice for a variety of client engagement models," the annual Email Buyer's Guide reported.
"Certainly there are many choices when it comes to selecting an ESP," noted Silverpop CEO Bill Nussey. "Yet in such a crowded marketplace, Silverpop has proven itself to be one of the very best enterprise-level providers of on-demand marketing solutions. With our latest Silverpop 7.0 release, we offer marketers unprecedented ease in developing highly sophisticated campaigns rich with dynamic content and segmenting capabilities that enable precision targeting. Silverpop delivers the technology and expertise to help marketers build online relationships with customers and prospects, enabling marketers to achieve extraordinarily high ROI."
Last year Silverpop further broadened its on-demand marketing solution suite with the acquisition of Vtrenz, a pre-eminent marketing automation and lead management company. Vtrenz is in the forefront of delivering automated, multi-channel marketing solutions that optimize lifecycle marketing campaigns throughout all stages, from initial interest to engagement and beyond. Together, Silverpop and Vtrenz provide the broadest lifecycle marketing solution for BtoB and BtoC marketers in mid-market and enterprise organizations.
Silverpop is a premier email service provider delivering a comprehensive array of on-demand, Web-based software solutions serving the online relationship marketing needs of enterprise-level organizations throughout the world. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. With highly scalable tools supporting both high volume/low involvement BtoC marketing initiatives, as well as low volume/high involvement BtoB sales processes through its Vtrenz solution, Silverpop delivers a robust suite of marketing tools not available elsewhere in the marketplace.
With offices throughout the United States and in the United Kingdom, Silverpop provides email marketing to industry-leading companies including Fossil, Siemens, JetBlue, Aetna, British Sky Broadcasting, Little Tikes, Houghton Mifflin and more. Best practices papers are available at http://www.silverpop.com.