By creating a compelling and authentic personal brand you improve your prospects in every area of your life, from work to romance.
Norwich, UK (PRWEB UK) 9 March 2012
Branding consultant turned author Simon Middleton who now runs market-leading music retail business Banjos Direct and sings in critically praised folk band The Proposition, says we can all transform our lives for the better by behaving like brands ourselves. His new book Brand New You (published by Hay House on May 7th 2012) shows you how.
In an increasingly tough jobs market and an ever more competitive world in general, it is more vital than ever to stand out from the crowd to get the most from the opportunities given to us, says the UK expert on branding and personal reinvention Simon Middleton.
Middleton’s answer to this: create "a killer personal brand". He explains his approach to creating a personal brand that is both authentic and compelling in his accessible and practical new book 'Brand New You', published by HayHouse on May 7th, 2012.
This is not a prescriptive business book that will explain how to swot-up for an interview or merely improve your CV: instead Middleton (who has transformed his own career successfully several times) shows you that by examining your story, finding your strategy, paying heed to your audiences and establishing what makes you different, you really can build a ‘brand new you’.
Middleton, whose latest venture is the UK's leading specialist banjo retailer Banjos Direct, promises that by creating a strong personal brand you will improve your prospects at work (and might just get that promotion!), stand out dramatically from the crowd and secure the job you really want, and even improve your prospects in finding a romantic partner.
Offering a fascinating glimpse into the art of successful company branding and marketing strategy, and then applying it to the individual reader, Middleton shares his expertise so that by the end of this book you’ll be thinking about yourself like the CEO of a global company thinks about their business.
In the process you’ll be on your way to developing your personal brand and achieving ambitions which previously seemed out of reach.
This book shows you how to build your personal brand by explaining:
- How to turn ambition and dreams into a personal brand strategy
- How to identify the competitors to your personal brand allowing you to create your own ‘edge’
- Strategies for ‘positioning’ yourself to best promote your personal brand
- How to craft your personal brand story and ultimately ‘sell’ your story and yourself
- How to bring your personal brand to life in everything that you do, to build an authentic, distinctive and compelling brand ‘identity’.
Full of examples of how people have successfully created their personal brand – from cooking sauce entrepreneur Levi Roots to model turned charity-campaigner, Katie Piper – this book is a unique insight into reinventing your work, life and self.
Simon Middleton is one of the UK’s leading experts on brands and branding and a highly-experienced personal reinventor. His consultancy firm Brand Strategy Guru advises organisations and individuals all over the world and Simon has appeared on BBC Newsnight, BBC Breakfast, Bloomberg, Sky and CNN to discuss brand stories.
He is the author of popular business books 'Build a Brand in 30 Days' and 'What You Need to Know About Marketing', and he is a retail entrepreneur and founder of folk instrument brands Banjos Direct and Left Hand Bear.
He is also frontman of modern folk band The Proposition, whose new album 'King Snake, Devil Shake' is being praised in folk, roots and country media.
Note to editors: Simon is available for interview and expert comment and Brand New You is available for extract.
For further information please contact Simon Middleton on 01603 305800.