SIM Partners: Demand for Automated SoLoMo Marketing on the Rise

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As marketer investments in social, local and mobile marketing grow, brands seek guidance and automation tools.

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SoLoMo automation has quickly become the lion’s share of SIM Partners’ business, a top priority for our clients and the hottest topic I’ve been asked to address at trade shows this year.

Gartner recently reported the marketing automation software industry reached $2.8 billion in 2011, forecasting the industry will experience double-digit year-over-year growth for at least the next three years. SIM Partners (http://www.simpartners.com), a provider of SoLoMo automated marketing technology, today announced its revenue will double in 2012 vs. 2011 thanks to marketers investing more in automation technologies like VelocityTM, its software-as-a-service (SaaS) solution that maximizes social, local search and mobile results at the location level.

“SoLoMo automation has quickly become the lion’s share of SIM Partners’ business, a top priority for our clients and the hottest topic I’ve been asked to address at trade shows this year,” said Jon Schepke, president and founder of SIM Partners. “We’ve helped early adopters capitalize on this growing opportunity for years, but more and more companies are pursuing this opportunity for their national brand and individual locations.”

Schepke will address how brands can maximize SoLoMo opportunities at these upcoming events:

  •     Search Engine Strategies San Francisco – August 16, 2012
  •     2012 Minnesota Interactive Marketing Association (MIMA) Summit – October 10, 2012

A frequent speaker at industry shows and conferences for more than ten years, Schepke said, “Marketers increasingly seek out an automated solution to consolidate social, local and mobile marketing. Unprecedented access to data has created immense opportunity for innovation in enterprise marketing solutions.”

SIM Partners’ VelocityTM is a software-as-a-service (SaaS) solution that maximizes brand local, mobile and social marketing results at the dealer, agent, franchise or retail level. More than 25,000 businesses use the platform, and 95 percent renew based on the product’s performance. To learn more about Velocity, visit http://www.simpartners.com/velocity.

About SIM Partners:
SIM Partners technology empowers major brands to maximize digital marketing results at a local level and optimize content and location information to dominate local search results and listings. Home services providers, hotels, insurance companies and other consumer brands trust SIM Partners to keep thousands of locations visible and accessible in top search engine results, mobile devices, directories, social networks and other sources of local information. A technology company at its core, SIM Partners drives local digital marketing results with a full suite of holistic solutions that includes data distribution, local search, ratings and reviews, video production and optimization, mobile app development, detailed reporting and measurement, and a host of other new media offerings. SIM Partners is based in the Chicago area. For more information, visit http://www.simpartners.com.

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Addie Reed
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