We’ve worked with SIM Partners to select the best promotional package for Sonus, and VelocityTM meets the needs of Sonus and its many franchise locations nationwide.
Evanston, IL (PRWEB) July 17, 2012
SIM Partners (http://www.SIMPartners.com), a provider of social, local and mobile marketing technology, today announced Sonus® (http://www.sonus.com) has hired SIM Partners to ensure optimal online visibility for its hearing care services nationally and for each of its 117 franchise locations.
The national and local marketing program leverages paid search, search engine optimization (SEO), local and mobile technologies and services to promote Sonus’ Patient-Centered Approach℠, which helps people enjoy a lifetime of healthy hearing. Nationally, SIM Partners will build and manage paid search marketing and SEO campaigns to promote the national Sonus brand and website. SIM Partners will onboard the 117 Sonus franchise locations to Velocity™, its software as a service (Saas) technology that provides a holistic, comprehensive and strategic approach to localizing digital marketing efforts for major brands through more than 100 top search engines and local sites such as Google+ Local Pages and Bing Local listings.
“SIM Partners technology helps us maximize our marketing efforts nationally and locally,” said Monica Erickson, interactive marketing program manager at Amplifon USA, parent company of Sonus. “We’ve worked with SIM Partners to select the best promotional package for Sonus, and Velocity™ meets the needs of Sonus and its many franchise locations nationwide.”
SIM Partners’ Velocity™ platform is a software-as-a-service (SaaS) solution that empowers national brands to maximize Social, Local Search, and Mobile at the location level through automation and scalability. Velocity™ provides detailed tracking and reporting at the national, regional and local level. More than 25,000 businesses use Velocity™ and 95 percent renew based on the product’s performance. To learn more about Velocity, visit http://www.simpartners.com/velocity.
“Forward thinking major brands are warming up to the concept of physical locations providing a tremendous online advantage,” said Jon Schepke, president of SIM Partners. “Achieving widespread local dominance to create valuable visibility on a national scale has proven itself as one of the best marketing strategies for large brands with many locations, and Sonus is taking this one step further by also incorporating national paid search and SEO campaigns.”
Sonus (http://www.Sonus.com) is a leading provider of hearing aid solutions, offering a wide variety of brands and styles that range in prices combining the right amount of features and value for each patient. It was founded in 1992 on the principle of high patient focus and loyalty. In 2002 Sonus was acquired by Amplifon USA Inc., the global leader in hearing services, and research.
Based in Italy, the parent company AmplifonS.p.A. operates in 18 countries and paved the way for markets in Australia, New Zealand and India. With an international network of 3,500 locations and over 3,500 service centers. Amplifon has become the largest distributor of hearing aids in the world. Amplifon is actively involved in audiological research and sponsors a number of projects through the CRS Amplifon (Amplifon Centre for Research and Study), a non-profit institution devoted to research, development and education in the audiological and otological fields.
About SIM Partners:
SIM Partners technology empowers major brands to maximize digital marketing results at a local level and optimize content and location information to dominate local search results and listings. Home services providers, hotels, insurance companies and other consumer brands trust SIM Partners to keep thousands of locations visible and accessible in top search engine results, mobile devices, directories, social networks and other sources of local information. A technology company at its core, SIM Partners drives local digital marketing results with a full suite of holistic solutions that includes data distribution, local search, ratings and reviews, video production and optimization, mobile app development, detailed reporting and measurement, and a host of other new media offerings. SIM Partners is headquartered in Evanston, Ill. For more information, visit http://www.simpartners.com.
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