We expected Black Friday and Cyber Monday sales to be strong, so we were thrilled to see the final numbers
Reston, VA (Vocus) December 2, 2009
Simplexity, the internet’s leading retailer of cell phones and plans, today reported record-breaking sales of wireless purchases on Black Friday and Cyber Monday. On average, a phone was sold every seven seconds. Traffic to its sites, including its flagship store, Wirefly.com, was also at an all time high with nearly double the number of visitors compared to the same time last year. Smartphones and touch screens, including the new Motorola DROID and BlackBerry Bold 9700, were among its best sellers.
Black Friday, the day following Thanksgiving, is traditionally known as the busiest shopping day of the year for brick and mortar stores. However, according to national research firm, ShopperTrak RCT Corp., retail sales only rose a marginal 0.5 percent over last year. Online spending, on the other hand, surged on Black Friday, with an 11 percent increase from 2008, according to market research firm, comScore. Based on Simplexity’s impressive performance, many cell phone seekers also decided to avoid the long lines and aggressive crowds, opting to let their fingers do the online shopping, with sales from its sites up a staggering 84 percent from the same day last year.
“We started to see a significant increase in traffic to our sites as early as 10 pm Thanksgiving evening, which we attribute to our customers preparing to take advantage of our midnight sales. By mid-day on Black Friday, traffic had more than tripled in volume,” said Andy Zeinfeld, Chief Executive Officer.
As predicted, Cyber Monday, the Monday following Thanksgiving and ceremonial kick-off of the holiday online shopping season, also brought tremendous growth for the cell phone e-tailer, with orders up 90 percent over last year’s orders.
“We expected Black Friday and Cyber Monday sales to be strong, so we were thrilled to see the final numbers,” said Zeinfeld. “Not only did we far exceed our previous record by selling a phone every seven seconds (compared to 12 seconds in 2008), but overall, the entire holiday weekend was our best to date.”
Zeinfeld attributes Simplexity’s stellar sales to its expansive selection of devices – more than what is typically available at retail stores, the convenience associated with online shopping, and lower, straightforward pricing without rebates. “Whether shopping with one our online partners, such as Dell, RadioShack, Target or Best Buy, or through our own wireless store, Wirefly.com, we always offer customers a fast, easy, convenient, and cost-effective way to purchase cell phones. Black Friday and Cyber Monday are no exception.”
Zeinfeld also noted, “While we sold an unprecedented number of phones on Black Friday and Cyber Monday, I was particularly pleased by our extremely strong Thanksgiving Day sales. It appears as though many of our customers decided to get a jumpstart to their holiday shopping by going online. As an internet retailer, we never take a holiday and are always open for business.”
According to Simplexity, the five best selling cell phones during the Thanksgiving holiday weekend were:
Top Five Best Selling Phones for Black Friday Weekend (including Cyber Monday)
DROID by Motorola (Verizon Wireless) - The DROID by Motorola is a touch screen, QWERTY slider smartphone that has shocked the wireless world with one of the strongest debuts since the iPhone. Featuring Google’s Android 2.0 operating system, the DROID boasts a large and brilliant display, free turn-by-turn GPS navigation and is fully customizable with apps downloaded from the Android Market.
Blackberry Bold 9700 (AT&T) - The 9700, also known as the Bold 2, is the obvious successor to the high-end Blackberry Bold that hit the market last year. Boldly going where no BlackBerry has gone before, the 9700 is the thinnest and lightest BlackBerry yet to have both Wi-Fi and 3G speeds.
BlackBerry Storm2 9550 (Verizon Wireless) - This next generation of the touch screen BlackBerry Storm looks remarkably similar to the original Storm, but sports notable improvements on the inside including a Wi-Fi radio and an improved SurePress typing system for more accurate and speedy text entry.
Samsung Impression A877 (AT&T)- The Samsung Impression for AT&T is the nation’s first AMOLED (Active-Matrix Organic Light-Emitting Diode) display, providing the crispest and brightest screen ever. Samsung’s groundbreaking device is sure to leave an impression with its built-in 3.0 megapixel camera/ camcorder, full slide-out QWERTY keyboard, and 3.2” touch screen that is visible even in direct sunlight.
Palm Pre (Sprint) – The Pre is the first smartphone to be equipped with Palm’s innovative and gesture-loving WebOS user interface. It features superior multitasking abilities, an impressive web browsing experience, a vibrant touch screen display, slide-out QWERTY, Wi-Fi, and a 3.0 megapixel camera – all in a unique and chic form factor.
Simplexity is the leading online retailer of cell phones and wireless plans. Simplexity’s technology solutions include merchandising, procurement, customer service, billing, customer relationship marketing, order processing and cell phone activations for the largest carriers in the U.S. We operate private label websites for some of the largest names in retail, including Best Buy, RadioShack, Newegg, Sears, and Dell, as well as, the popular website Wirefly (http://www.wirefly.com), the leading one-stop cell phone and wireless plan comparison shopping site that has been awarded “Best of the Web” by Forbes magazine and “Best in Overall Customer Experience” by Keynote Systems. For more information about the company, its products and services, visit the Simplexity corporate website at http://www.simplexity.com.
Megan E. Murray
Director, Corporate Communications
703 657 4102