Simplexity Launches New Offer for Delta SkyMiles Members

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Millions of SkyMiles Members Now Eligible to Receive Thousands of Miles with the Purchase of a New BlackBerry Smartphone

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Today, consumers are looking to reap new benefits from their wireless usage. The Simplexity-powered website will help loyal Delta SkyMiles members not only accumulate miles, but save time and money due to our unmatched selection of wireless plans, cell phones and accessories.

Simplexity , the leading online seller of cell phones and wireless service plans, today announced the launch of a new opportunity for Delta SkyMiles® members to earn thousands of miles towards award ticket travel when they purchase and activate a new BlackBerry® smartphone.

With this new offer, SkyMiles® members will earn 4,000 miles when they purchase a new BlackBerry smartphone, along with a new or extended wireless plan. SkyMiles members may select from a wide range of BlackBerry smartphones available from all major wireless carriers.

"Delta Air Lines and the BlackBerry brand are both proven leaders in their respective industries, and Simplexity is proud to launch this new site," said Simplexity's VP of Affinity Programs, Chad Stockman. "Today, consumers are looking to reap new benefits from their wireless usage. The Simplexity-powered website will help loyal Delta SkyMiles members not only accumulate miles, but save time and money due to our unmatched selection of wireless plans, cell phones and accessories."

For more information about the new SkyMiles offer, visit http://www.cellstores.com/delta or call toll-free (866) 737-1116.

All SkyMiles program rules apply. To review the rules, please visit delta.com/memberguide.

About Simplexity

Simplexity is the leading online retailer of cell phones and wireless plans. Simplexity's technology solutions include merchandising, procurement, customer service, billing, customer relationship marketing, order processing and cell phone activations for the largest carriers in the U.S. We operate private label websites for some of the largest names in retail using unrivaled, proprietary systems. Simplexity also operates the popular website Wirefly (http://www.wirefly.com), the leading one-stop cell phone and wireless plan comparison shopping site that has been awarded "Best of the Web" by Forbes magazine and "Best in Overall Customer Experience" by Keynote Systems. For more information about the company, its products and services, visit the Simplexity corporate website at http://www.simplexity.com.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Contact:
Megan Murray
Simplexity, LLC
703.657.4102

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