Simpli.fi Expands Search-Enabled Demand Side Platform to Asia

Demand Side Platform Launching Real Time Bidding Capabilities in China, India, S.E. Asia & Australia

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Simpli.fi - At the intersection of search & display.

Ft. Worth, TX (PRWEB) March 8, 2011

Simpli.fi (pronounced “simplify”) is pleased to announce its Asia launch. Global advertisers can now deliver highly targeted online advertising to users in Asia by using the same intuitive Simpli.fi interface that they use in North America.

“We are delighted to begin operations in Asia, and to be now serving ads from our new Hong Kong data center,” said Frost Prioleau, CEO of Simpli.fi. “We believe we are the first full-service DSP to enable real-time bidding in China, and we expect advertisers there to see the same benefits that they have seen in North America and Europe. In addition to China, we’ll be adding service to India, S.E. Asia and Australia in the coming weeks.”

"Advertisers and agencies need global solutions that match the reach of their global brands. With today's announcement, Simpli.fi unites advertisers' largest market with their largest potential markets," said Don Epperson, Exec. Chair of Simpli.fi.

Simpli.fi is the full-service demand side platform (DSP) that brings together the best of search and display in one unified platform. In addition to its unique keyword-level search retargeting solution, Simpli.fi provides a full suite of targeting options including site retargeting, contextual targeting, demographic targeting, geographic targeting, 3rd party data targeting, and more.

Simpli.fi clients include several classes of online advertisers:

  • Search marketers use Simpl.fi’s keyword level search retargeting capabilities to reach more searchers, more often, and more effectively. They leverage their keyword bidding expertise by uploading their keywords with individual CPM or CPC bids, then optimizing for CPC or CPA at the keyword level...just like they do with search campaigns.
  • Audience builders use Simpl.fi to execute contextual, demographic, geographic, retargeting, and other campaigns across Simpli.fi’s massive publisher reach with full transparency.
  • e-Commerce companies use Simpli.fi to expand their audience with search retargeting and to maximize conversions from their site traffic with site retargeting.

About Simpli.fi

Simpli.fi is the full-service demand side platform (DSP) that brings together the best of search and display in one unified platform. In addition to its unique keyword-level search retargeting solution, Simpli.fi provides a full suite of targeting options including site retargeting, contextual targeting, demographic targeting, geographic targeting, 3rd party data targeting, and more. The company offers complete transparency, self-serve and full-service business models, and massive reach in both North America and Asia.

Contact:
Frost Prioleau
CEO

Simpli.fi
1407 Texas Street, Suite 102
Fort Worth, TX 76102
(800) 840-0768

press (at) simpli (dot) fi
http://www.simpli.fi

Blog: blog.simpli.fi
Twitter: Simpli_fi
Facebook: Simpli.fi
LinkedIn: Simpli.fi

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