Sky Broadband tops the Simplifydigital.co.uk “Broadband Price v Speed Rankings”

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The Simplifydigital rankings reveal the best value broadband providers relative to the actual broadband speed they deliver.

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Sky Broadband tops ours Broadband Price v Speed rankings – it offers a good average broadband speed for less than half the cost of BT Broadband.

Broadband speed is absolutely vital for a good web experience, but as reported by Ofcom (28.7.09), consumers are highly unlikely to actually receive the headline speed advertised.

So broadband packages that look cheap, may actually work out very expensive, in terms of the cost per Mb of speed that you actually receive.

Simplifydigital has analysed the current cost of each service to calculate the best value broadband provider in terms of speed delivered, per £ spent. The Simplifydigital Price v Speed Rankings are shown in the table below and show a huge difference in value for money between broadband providers

Charlie Ponsonby, CEO of broadband comparison service Simplifydigital.co.uk comments:

“Our analysis which reviewed the current cost of each service to calculate the best value broadband provider in terms of speed delivered, per £ spent show there is a huge difference in value for money between broadband providers. Broadband speed is vital, so we strongly encourage customers to consider how much broadband speed they will actually get for their money, before signing up. This is where our rankings are so useful.”

Winners and losers in Simplifydigital’s Broadband Price v Speed Rankings

Sky Broadband tops the table at £1.14 per Mb of speed. This is less than half the cost of BT Broadband and offers great value for money.

Sky Broadband is only available to Sky TV customers, so for those people who do not want Sky TV with their broadband - Tiscali, Plusnet, Virgin Media and TalkTalk all offer broadband at under £2 per Mb. This is relative to BT which comes bottom of the table, costing £2.93 per Mb.

Charlie Ponsonby, CEO of broadband comparison service Simplifydigital.co.uk comments:

“Sky Broadband tops ours Broadband Price v Speed rankings – it offers a good average broadband speed for less than half the cost of BT Broadband.”

Simplifydigital Broadband Price v Speed Rankings (£/Mb)
Sky Broadband Mid (Everyday)* & Talk Freetime
Average speed: 4.4Mb/sec
Monthly cost: £5
Price/Mb: £1.14

Tiscali Broadband Max & Weekend Calls**
Avg speed: 3.5Mb/sec
Monthly cost: £4.37
Price/Mb: £1.25

Plusnet Broadband & Home Phone
Average speed: 4.4Mb/sec
Monthly cost: £5.99
Price/Mb: £1.36

Virgin Media Broadband Size: L & Phone Size: M***
Avg speed: 8.4Mb/sec
Monthly cost: £11.75
Price/Mb: £1.40

TalkTalk Essentials
Average speed: 4.2Mb/sec
Monthly cost: £6.49
Price/Mb: £1.55

O2 Standard (For existing 02 customers)
Avg speed: 4.6Mb/sec
Monthly cost: £7.33
Price/Mb: £1.59

Orange Broadband Starter
Average speed: 4.2Mb/sec
Monthly cost: £9.79
Price/Mb: £2.33

AOL Broadband Wireless + evening & weekend calls
Avg speed: 3.6Mb/sec
Monthly cost: £8.74
Price/Mb: £2.43

O2 Standard
Average speed: 4.6Mb/sec
Monthly cost: £12.23
Price/Mb: £2.66

BT Get Connected****
Average speed: 4.0Mb/sec
Monthly cost: £11.74
Price/Mb: £2.93

*Data for Sky Broadband Mid (now Sky Broadband Everyday)
**Monthly price £14.99 includes free line rental. £10.62 taken as average line rental cost, making £4.37 monthly cost
***£5 for 3 months £14 per month thereafter
****BT package free for first 3 months, £15.65 per month thereafter

The data is based on Simplifydigital’s own package price data and Ofcom’s recent research on actual broadband speeds. The Ofcom research provides statistically significant broadband speed data for the first time as it is based on over 60 million service performance tests in over 1,600 broadband households between November 2008 and April 2009.

About Simplifydigital

Simplifydigital.co.uk offers a unique service in the UK, providing a free and impartial consultation for anyone looking to save money and compare broadband, compare digital TV, or compare home phone bills.

Simplifydigital cuts through the confusion; offers the widest range of digital service providers available (including Sky, Virgin Media, TalkTalk, AOL, Orange, 02, Top UpTV etc); and manages the customer through the install of the services.

It is the only retailer of digital TV, broadband and home phone services in the UK to have been accredited by Ofcom as impartial and transparent and on average saves customers over £300 pa by finding them better deals.

Customers call their London-based experts free on 0800 840 5405 or use their online service at http://www.simplifydigital.co.uk.

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Charlie Ponsonby, CEO
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