David Dons Swimsuit and Comes Battling the Goliaths in Designer Bikini Store Wars

Simply Beach the bikini retailer has launched a new website, with an extensive range of features and new designer swimwear brands. Simply Beach is a family owned business, operating from Kent.

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Quote startWe are so confident in Simply Beach's market presence we bought an entire photo and video studio. Video clips of the swimwear will be added to the new site shortly, imagery is everything for our customers so we need to be able to offer them exactly what they need. We are definitely the David in the arena with some formidable Goliaths but hopefully the story ends the same everytime!Quote end

(PRWeb UK) November 20, 2009

Simply Beach the designer bikini e-tailer has launched a new version of its highly successful website. The new website has many upgrades compared to the older version, allowing customers to quickly find the designer swimwear they want within only a few clicks. Known for competitive pricing and super fast delivery, the old website was starting to feel the strain.

Jo Dennis, Simply Beach's Director said "We have some very large competitors and we are certainly fighting above our weight. The new website is much easier to use, the images are much bigger and clearer and we have spent a lot of time helping customer coordinate looks. Coupled with the website launch we have also launched an iPhone shopping app too, which our customers have welcomed. Our Simply Beach store is a true specialist designer swimwear store, most of our competitors consider it an 'add on' to their clothing or lingerie business, whilst my team love their store with a passion."

Gerrard Dennis the Managing Director said "We are so confident in Simply Beach's market presence we bought an entire photo and video studio. Video clips of the swimwear will be added to the new site shortly, imagery is everything for our customers so we need to be able to offer them exactly what they need. We are definitely the David in the arena with some formidable Goliaths but hopefully the story ends the same everytime!"

Simply Beach stocks top designers in the bikini and swimwear markets such as Melissa Odabash, Seafolly, Aguaclara, Freya, and Moontide. Currently offering thirty brands equating to over eight hundred swimming costumes, and they expect this to grow to over one thousand in the next few months. They also stock specialist ranges such as Miraclesuit that help plus size ladies look even better. They stock maternity and mastectomy swimwear as they are keen to cater for all women regardless of shape, age or size.

Simply Beach's sister stores include Simply Swim for regular everyday swimwear; Simply Piste for ski and snowboard wear; Simply Sweat for fitness gear; Simply Snorkel for snorkelling equipment; Simply Hike for camping gear and outdoor clothing; and Simply Scuba for scuba diving equipment.

Note to editors:

1.    The Simply Group is a trading name of Simply Scuba Ltd established in 1995. Currently we employ 24 staff across two locations in Whitstable and Faversham in Kent. Our 7 on line stores turnover around £3.5M with the company still family owned and operated by the founder Gerrard Dennis and his wife Jo Dennis.

2.    High resolution product images are available upon request

3.    The Simply Group, 92-93 John Wilson Business Park, Whitstable, Kent, CT5 3QT. Contact Chris Corfield on Tel . 01227 284343 http://www.thesimplygroup.com

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