Launches Create Your Own Eternity Rings Builder

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For the first time in the industry, customers only pay for the exact numbers of diamonds required to build their own diamond eternity ring.

Diamond Eternity Rings, one of the most popular engagement ring retailers, announces the launch of a ‘create-your-own’ diamond eternity ring builder. The tool allows you to chose your diamond shape, diamond size, diamond quality, metal type, style and finger size to create your very own diamond eternity band.

After each selection is made, the price dynamically changes to reflect the exact number of diamonds necessary to build your eternity ring.

" is excited to announce the launch of this tool for our customers. We are offering an unprecedented amount of transparency for eternity rings. For example, a finger size of 3.5 will require less diamonds to make than a finger size of 7. The tool dynamically prices the eternity ring based on the specific requirements for each ring. For the first time in the industry, customers will only pay for the exact number of diamonds required to build their custom eternity ring, opposed to a general price independent of requirements” said Eric Peerless, Senior Vice President of

“In addition, customers are able to select between different diamond qualities, mounting styles and metal types. The result is a truly custom eternity ring built to the customers exact requirements and desires."

Each eternity ring is custom made in either platinum or white gold and particular attention is paid to ensuring the diameter of the diamonds fall within an exact range. Each eternity ring is created using the highest standards in the industry. The result is a perfectly symmetrical eternity ring.

Combining cutting-edge technology, a designer-direct supply and over 100 years of first-hand experience, is the premier online diamond jewelry retailer and a technological leader in the online diamond retail business. Bringing brick-and-mortar reliability to the online retail space, sells only GIA & AGS-certified diamonds and maintains a large selection of designer settings including Tacori, Scott Kay, Simon G, Jeff Cooper, Martin Flyer, Henri Daussi and Vatche among others. is a member of the Jewelers Vigilante Committee, The Retail Jewelers of America and the American Gem Society (AGS). For more information, visit


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Eric Peerless
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