SINGER(R) Sewing Machine Brand Recognized as American Icon in New Historic Book: America's Best Known, Most Loved Sewing Machine Brand Featured in "Icons of the American Marketplace"

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SVP Worldwide, owner of SINGER(R) brand sewing machines--the world leader in the sewing machine and accessories industry, announced the SINGER brand was officially recognized as an American Icon in the new American Benchmark Press/Random House book "Icons of the American Marketplace: Consumer Brand Excellence."

One of the few useful things ever invented.

    "The SINGER name has been synonymous with sewing and reliability since 1851," said Don Fletcher, CEO of SVP Worldwide. "Today, the SINGER brand continues its awe-inspiring century and half legacy that began in the United States. The SINGER team is honored by the prestigious recognition as a Brand Icon in the American Marketplace and wishes to thank America for its continued dedication to the SINGER name."

"The SINGER brand is the gateway to the world of sewing," says Fletcher. The SINGER sewing machine,, was the first home appliance so admired that it was awarded a first prize at the World's Fair in Paris its first year on the market. In 1975, the SINGER brand produced the world's first electronic sewing machine, the ATHENA(TM) 2000, and three years later the TOUCHTRONIC(TM) 2001, the world's first computer-controlled machine. The SINGER brand again made history with the world's most advanced home sewing and embroidery machine: the QUANTUM(R) XL-5000. This year the SINGER brand introduced the world's first sewing machine for beginners that was designed by beginning sewers--the SINGER INSPIRATION(TM) sewing machine. Last month the SINGER brand introduced the new SINGER FUTURA(TM) line of all-in-one sewing and embroidery machines that embroider by themselves when connected to a PC through a USB port.

The SINGER brand has helped to shape American and world history.

-- The Wright brothers used a SINGER machine to sew on the wings of the world's first airplane.

-- Mahatma Gandhi described the SINGER sewing machine as "One of the few useful things ever invented."

-- The Statue of Liberty is believed to be the likeness of Isabella Singer, wife to Isaac Merritt Singer, founder of SINGER Sewing Company.

-- In 1908 the Singer Building in New York City was the first skyscraper and tallest building in the world. In 1968, it became the tallest building to be demolished, to make way for the World Trade Center complex.

"SINGER sewing machines make sewing simple and easy," said Brad Hunsaker, Global Vice President of Sales and Marketing for SVP Worldwide. "Throughout its prominent history, the SINGER brand has maintained its commitment to the values of quality, reliability, innovation, and service that were established by the company's founder, Isaac Merritt Singer."

Compiled by a distinguished panel of scholars, corporate leaders, entrepreneurs, visionaries, and tastemakers, The American Benchmark Press Advisory Board carefully selected the iconic brands profiled in this historic work. The Publisher states, "The stories and images contained in this colorful and informative volume are a testament to the vital role brands play in American life."

About SVP Worldwide(R)

SVP Worldwide, a global company headquartered in Hamilton, Bermuda and doing business through its affiliated companies in over 190 countries, specializes in the design, manufacture and sale of high quality household sewing machines and related products under the SINGER(R), HUSQVARNA VIKING(R), and PFAFF(R) brand names. For more information about the Company and the company's brands view the following websites:,,, and

About Singer:

Founded in 1851, Singer is one of the world's leading sellers of consumer and artisan sewing machines. To date, Singer maintains a strong international presence, with manufacturing facilities in Brazil and China, 10 overseas marketing operations and a network of third-party distributors selling product in more than 190 countries. The company has a long history of innovation in the sewing machine industry, having produced, among other breakthroughs, the world's first portable machine in 1921 and its first computer-controlled machine in 1978.

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