The new SINGER CONFIDENCE line continues Singer's trusted heritage of providing machines that are easy-to-use, reliable, and provide lifelong opportunities for creativity and proficiency in the craft of sewing. The SINGER CONFIDENCE sewing machines are ideal for first-time sewers or skilled sewers who desire computerized capability in their next machine.
HAMILTON, Bermuda (PRWEB) August 28, 2007
Consumers aspire to express their creativity through sewing, but do not want to invest significant time to learn and set up a sewing machine. SINGER global product development efforts directly involved consumers, resulting in a line rich with innovative new features that are simple to understand and easy to use, making sewing stress-free and fun. The SINGER CONFIDENCE line of five sewing machines will be available in major retail chains and from independently owned sewing machine dealers throughout the world.
"156 years after presenting the world's first practical sewing machine, SINGER remains the oldest, most familiar, and best loved sewing machine brand in the world," said Don Fletcher, CEO of SVP Worldwide. "The new SINGER CONFIDENCE line continues Singer's trusted heritage of providing machines that are easy-to-use, reliable, and provide lifelong opportunities for creativity and proficiency in the craft of sewing. The SINGER CONFIDENCE sewing machines are ideal for first-time sewers or skilled sewers who desire computerized capability in their next machine."
SVP Worldwide's extensive global consumer research has shown that sewers want a bobbin that is fast and easy to thread, larger buttons and knobs to operate the machine, more light for the sewing surface and fashionable machine colors with a contemporary feel. The new SINGER CONFIDENCE line was designed with these desired features in mind. The Drop and Sew(TM) bobbin system, featuring a new top drop-in bobbin with a see-through cover, makes using the bobbin error free. The larger knobs and buttons on SINGER CONFIDENCE machines make them easy and effortless to operate. Two StayBright(TM) LED lights come standard, addressing the second-most asked for feature by sewers--brighter lighting that won't burn out. In addition to the deeper, richer colors that complement the contemporary style of the SINGER CONFIDENCE line, sewers will benefit from using fully automatic functions such as the needle threader and one-step buttonhole.
"The popularity of sewing continues to increase throughout the world," said Brad Hunsaker, Global Vice President of Sales and Marketing for SVP Worldwide. "The younger generation is getting involved with sewing because it provides an outlet for creativity and self-expression. The computerized SINGER CONFIDENCE sewing machines will be the perfect creative partner to inspire new or more experienced sewers who want a simple, easy sewing process in order to focus on the most rewarding aspects of sewing."
The new SINGER CONFIDENCE sewing machines can be viewed at http://www.Singer.com or consumers can visit their local Singer retailer to try the new machines.
About SVP Worldwide(R)
SVP Worldwide, a global company headquartered in Hamilton, Bermuda and doing business through its affiliated companies in over 190 countries, specializes in the design, manufacture and sale of high quality household sewing machines and related products under the SINGER(R), HUSQVARNA VIKING(R), and PFAFF(R) brand names. For more information about the Company and company's brands views the following websites: http://www.svpworldwide.com, http://www.singer.com, http://www.husqvarnaviking.com, and http://www.pfaff.com.
Founded in 1851, Singer is one of the world's leading sellers of consumer and artisan sewing machines. To date, Singer maintains a strong international presence, with manufacturing facilities in Brazil and China, 10 overseas marketing operations and a network of third-party distributors selling product in more than 190 countries. The company has a long history of innovation in the sewing machine industry, having produced, among other breakthroughs, the world's first portable machine in 1921 and its first computer-controlled machine in 1978.