On May 10, 2008, Singer Will Host over 225 Sewing Classes across America

LAVERGNE, Tenn. (Business Wire EON/PRWEB ) May 6, 2008 -- Today, Singer Sewing Company announced that anyone interested in sewing can join together on May 10, 2008 at over 225 locations across America for an exclusive sewing class featuring a project designed to store children’s art supplies. Martha Stewart demonstrated how to make the artist organizer project on “The Martha Stewart Show” on Thursday, April 24, 2008, using the new SINGER® CURVY™ sewing machine. The segment is available for viewing on http://www.marthastewart.com/article/artist-organizer?lnc=4ef2dc5bfca 40110VgnVCM1000003d370a0aRCRD&rsc=showarchive_tv_show-archive.(Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) To find the sewing class closest to you, visit www.sewingideas.com/curvy.

Providing sewing classes throughout the nation will give anyone who is interested in sewing the opportunity to explore their creativity and create a beautiful artist organizer from 'The Martha Stewart Show.' Participating in SINGER sewing classes will allow sewers to get ahead of the curve.

“With Mother’s Day and graduation around the corner, it is the perfect time to learn how to sew and create beautiful gifts that can be quite simple to make,” said Martha Stewart, Founder of Martha Stewart Living Omnimedia. “I’ve been sewing my whole life and over the years I have tried many different types of sewing machines. The SINGER CURVY machine is very easy to use. It eliminates two of the biggest frustrations sewers experience: threading the machine and threading the bobbin. This one does it automatically.”

“Beginning sewers are continually surprised and excited to learn how simple and easy sewing has become with our new sewing machines like the SINGER CURVY machine,” said Don Fletcher, CEO of SVP Worldwide. “Providing sewing classes throughout the nation will give anyone who is interested in sewing the opportunity to explore their creativity and create a beautiful artist organizer from ‘The Martha Stewart Show.’ Participating in SINGER sewing classes will allow sewers to get ahead of the curve.”

The SINGER brand has made history again with the new SINGER CURVY sewing machine, which automatically threads the sewing machine as well as the bobbin. Using the SwiftSmart™ Threading System, all sewers have to do is simply guide the thread from the spool to the needle via the groove at the front of the machine. Another SINGER CURVY machine feature, the One Touch Needle Threader, will even pull the thread through the eye of the needle. Adding to the speed of the SwiftSmart Threading System is the new Drop & Sew™ Bobbin System. With a specially designed thread track and new needle plate, there is no longer a need to manually raise the bobbin thread. Sewers can now just drop in the bobbin and begin to sew.

About SVP Worldwide®

SVP Worldwide, a global company headquartered in Hamilton, Bermuda and doing business through its affiliated companies in over 190 countries, specializes in the design, manufacture and sale of high quality household sewing machines and related products under the SINGER, HUSQVARNA VIKING, and PFAFF brand names. For more information about the Company and the company’s brands view the following websites: www.sewingideas.com, www.svpworldwide.com, www.singerco.com, www.pfaff.com, and www.husqvarnaviking.com.

About The Martha Stewart Show

The Martha Stewart Show is a nationally-syndicated, daily "how-to" series anchored by segments that entertain, inform and inspire. Shot in front of a studio audience, the hour-long program's format allows audience members, home viewers and special guests to participate and interact with host, Martha Stewart. Featuring movers, shakers and headline makers plus everyday people who've accomplished extraordinary things, The Martha Stewart Show sheds new light on subjects including cooking and entertaining, decorating, and home renovation and provides a forum for Martha Stewart's sense of humor, love of fun and desire to teach. Martha Stewart and Mark Burnett are executive producers. Bernie Young is co-executive producer. The Emmy-winning series is produced by "MSLO Productions, Inc." in association with Mark Burnett Productions and is currently distributed by NBC Universal Domestic Television Distribution to more than 95% of the country.

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