“Rookie of the Year” Shines Light on Sir Grout’s Cutting-Edge Franchise Model

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A new player shares his secret for success with one of the nation’s leading home improvement franchises.

Manhattan tile and grout

Eddie Moleros of Sir Grout of New York (left) with Tom Lindberg, CEO of Sir Grout (right)

It’s about making the customer feel taken care of, and letting your passion and dedication shine through. That’s the Sir Grout difference.

For some first-time franchisees, their work is much more than just business – and no one understands that quite like Sir Grout of New York’s Eddie Moleros, the recipient of Sir Grout’s 2014 “Rookie of the Year” award. Proving that even newcomers can stand out in the crowd, Mr. Moleros’ success is a testament to Sir Grout’s cutting-edge franchise model. As one of Manhattan’s leading tile and grout service providers, Sir Grout New York’s award highlights just how well-rounded and versatile it is.

“It isn’t just about getting the job done,” Moleros explained. “It’s about making the customer feel taken care of, and letting your passion and dedication shine through. That’s the Sir Grout difference.”

Indeed, with revenues exceeding $100,000 this month, it is not difficult to see why Eddie Moleros chose Sir Grout out of numerous other home improvement franchises. Franchise owners expect to be supplied with the basics they require to deliver their services, but Sir Grout’s training initiatives function as the icing-on-the-cake, so to speak. In the competitive world of home repair services, Sir Grout understands the importance of working around an innovative, multi-service model; resulting in a listing that covers nearly all hard surface concerns. The real novelty, however, comes with Sir Grout’s emphasis on customer relationships.

“If you’re not a people person, then you’re looking at the wrong line of work,” Moleros says. “Interacting with the client, trying to understand their needs, that’s all part of the business model.”

Going above and beyond to ensure customer satisfaction is well-worth the effort, and Sir Grout New York’s rising success proves it. With dedication and expertise in just about all types of hard surface floors, Sir Grout’s spot on Entrepreneur Magazine’s ‘Franchise 500’ is well-earned. A ranking with five consecutive years in the making, with the last three placing it as the only grout restoration company.

With what are virtually five franchises for the price of one, it’s no wonder that investors are eagerly diving in. Though Sir Grout New York is a relatively new addition to the franchise, owner Eddie Moleros says that the secret to big-time success is total immersion.

“You have to be committed to your work. When you start viewing your business and your clients from a whole new perspective, your entire approach changes – for the better. I try to approach my clients like I would a friend, or a relative.” Mr. Moleros adds.

The Sir Grout difference, indeed, combines the franchisee’s expertise with an emphasis on people skills. Such a combination is a recipe that can only result in triumph. In the case of Sir Grout New York, exemplary service and friendly smiles often result in a fair amount of word-of-mouth marketing. That’s why Eddie Moleros and his crew had to extend their surfaces beyond Brooklyn and Queens to meet both residential and commercial demand in Manhattan.

While many franchise owners can attest to the business world’s often bumpy road, Sir Grout franchisees are proving their merit by going above the conventions of typical customer-oriented work, and reaping some impressive results.

For more information on how you can start your own Sir Grout franchise today, visit our website at franchise.sirgrout.com

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Jeff Gill
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