Industry Leaders from F5, Iron Mountain and Kronos Headline SiriusDecisions Summit 2011

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Latest demand creation, pipeline diagnostics, product management, and social marketing best practice findings and frameworks to be released at SiriusDecisions’ annual b-to-b conference.

SiriusDecisions Summit 4-6 May, 2011

4-6 May, 2011

Our Summit 2011 guest speakers will share their journeys along the alignment continuum and provide delegates with practical advice to better enable sales and improve marketing ROI.

SiriusDecisions, the world's leading source for business-to-business sales and marketing best practice research and data, today announced that senior-level sales and marketing leaders from F5, Iron Mountain and Kronos Incorporated will share how function alignment of marketing with sales improves quality and drives growth during the company’s Summit 2011 flagship event May 4-6 at Arizona’s Fairmont Scottsdale Resort. The theme is: “B-to-B Sales and Marketing: Forging a New Alliance.”

SiriusDecisions will also release new research and best practice findings in demand creation, product management and sales enablement, pipeline acceleration, and social marketing during the much-anticipated event that annually brings together the best and brightest in b-to-b sales and marketing.

Summit keynoters include: From F5 — Dave Janssen, vice president of worldwide sales operations, and Kirby Wadsworth, vice president of global marketing; from Iron Mountain — Jerry Rulli, executive vice president of worldwide sales, and Colleen Langevin, senior vice president of marketing; and from Kronos — Jim Kizielewicz, senior vice president and chief marketing officer, and Steve Gray, vice president of corporate marketing. Each of these leaders will share how they are advancing the alignment discussion and building strategies to capitalize on its benefits. For additional information about this event, visit SiriusDecisions Summit 2011.

"Our Summit event is in its sixth year and continues to grow; in fact, it was exciting to see our 2010 Summit sold out even during such a tough economy,” says John Neeson, SiriusDecisions’ managing director and co-founder who is serving as Summit 2011 co-chair. “With this year’s agenda, we’ll reflect on the roots of the critical alignment debate, discuss its evolution, and leave delegates with core planning assumptions that will drive the sales-and-marketing relationship going forward. Our Summit 2011 guest speakers will share their journeys along the alignment continuum and provide delegates with practical advice to better enable sales and improve marketing ROI.”

SiriusDecisions’ highly experienced team of real-world thought leaders will share actionable insight through a series of presentations and interactive knowledge exchanges over a three-day period. Presentations and breakout sessions will address:

  •     Demand Creation: lead nurturing, online marketing, content management, Web site conversion optimization and events
  •     Sales Enablement: improving sales quality and driving productivity
  •     Reputation Management: communications and social marketing, program development
  •     Marketing Planning: strategy, return on marketing investment (ROMI), skills, technology
  •     Product Management: sales enablement, messaging, product launch/go-to-market strategy
  •     Channel Management: demand creation, communications, partner development
  •     Budgets and Spending: resource/budget allocation for demand creation, sales enablement and communications, and technology investments

The premier b-to-b conference, whose platinum sponsors are Alinean, Brainshark, Demandbase, Eloqua, Oceanos, ON24, SAVO and Silverpop, is expected to attract between 600 and 700 sales and marketing executives for three days of keynote presentations, networking and interactive learning sessions. All of these companies will be represented at the event’s vendor showcase, and will share their solutions for enabling sales and marketing optimization, driving alignment and the acceleration of revenue growth.

Additional sponsors include: Aprimo, Bluewolf, By Appointment Only, Clickability, Corporate Visions, Equifax,, GoodData, Green Leads, iCentera, Invenio Marketing Solutions, The Kern Organization, Manticore, MarketOne International, Neolane, The Pedowitz Group, Qvidian, Richardson, Salesify, TechValidate, Televerde, WebReply and ZoomInfo.

Richard Eldh, SiriusDecisions’ managing director and co-founder, and Summit 2011 co-chair, concludes: “In the new economy, change is for certain. Through interactions with clients, we’ve seen organizations transform the way they do business — from internal organizational structure to external communications and business acquisition. Our annual Summit event provides an ideal platform for senior-level executives and their teams to gain access to the latest actionable research, network with peers in a relaxed setting and meet with partners who can help them achieve even greater business success.”

About SiriusDecisions
SiriusDecisions is the world's leading source for business-to-business sales and marketing best-practice research and data. SiriusDecisions Executive Advisory Services, Consulting Services, Benchmark Assessment Services, Learning and Events provide senior-level executives with the sales and marketing operational intelligence required to maximize top line growth and performance. The unique combination of thought leadership, benchmark data, analytic tools, best practices and access to a peer and analyst network allow SiriusDecisions clients to quickly receive the critical insight they need to make decisions effectively. For more information about SiriusDecisions, visit:

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