CDW, Dell, LinkedIn, Pegasystems and Siemens PLM Software Named Best in Sales, Marketing and Product Integration

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Recipients of SiriusDecisions’ seventh annual Return on Integration (ROI) Awards honored at business-to-business leader’s 2013 Summit flagship event.

Our Summit theme is ‘Aligning Sales, Marketing and Product,’ and these recipients have done a great job of putting that theme into practice.

SiriusDecisions, the world's leading source for business-to-business (b-to-b) sales, marketing and product best practice research and data, has named CDW, Dell, LinkedIn, Pegasystems and Siemens PLM Software as recipients of its seventh annual Return on Integration (ROI) Awards.

Recognizing superior sales, marketing and product alignment performance, SiriusDecisions will present the awards during its 2013 Summit, being held May 8-10 at San Diego’s Manchester Grand Hyatt. The honorees were selected from organizations that SiriusDecisions has observed implementing winning strategies by applying innovative sales, marketing and product integration practices to maximize topline growth.

"Our Summit theme is ‘Aligning Sales, Marketing and Product,’ and these recipients have done a great job of putting that theme into practice — transforming their organizations through a collaborative and coordinated approach to marketing execution, sales enablement and product innovation,” said John Neeson, SiriusDecisions managing director, co-founder and conference co-chair.

The 2013 ROI Award winners have successfully utilized a threefold strategy for sales, marketing and product alignment, including: aggressive focus on marketing, sales and product integration by adopting advanced processes, technologies and accountability for results; marketing, sales and product functions working collaboratively to achieve continuous improvement toward the goal of sales and marketing integration; and predictable growth over time. The winners were selected based on the following criteria:

  •     Unique integration of sales and marketing processes
  •     Interdependent relationship between sales, marketing and product
  •     Strong alignment of goals between sales and marketing
  •     Advanced systems to enable alignment
  •     Ability to measure results effectively
  •     Effective use of SiriusDecisions models and concepts in alignment initiatives

The seventh annual SiriusDecisions ROI awards were presented to the following executives on behalf of the five winning companies:

  •     CDW – Joe Levin, Head of Sales Enablement and Site Experience
  •     Dell – Cynthia Gumbert, Head of Global Demand Center and CRM
  •     LinkedIn – Brian Goffman, Vice President, Enterprise Marketing; and James Raybould, Director of Insights, Global Sales Organization
  •     Pegasystems – Leon Trefler, Senior Vice President of World Wide Sales; and David Donelan, Vice President of Marketing
  •     Siemens PLM Software – David Taylor, Vice President of Global Marketing; Chris Kelley, Senior Director of Online Marketing and Customer Advocacy; and Jeff Nercesian, Senior Director of Campaign and Content Strategy

In the category of sales and marketing alignment, Dell, Pegasystems and Siemens PLM Software each received the award for the impact their marketing and sales organizations have had on sales pipeline through better demand creation, sales enablement and reputation-building initiatives.

In the category of sales enablement, CDW received the award for designing and executing a well-defined, process-based sales enablement initiative that has resulted in greater sales productivity (efficiency and effectiveness).

In the category of marketing innovation, LinkedIn received the award for methodologies and tools developed to enable data-driven and predictive decisionmaking.

To learn more about CDW, a leading provider of technology solutions for business, government, education and healthcare; Dell, a global information technology company that listens to customers and delivers innovative technology and services that give them the power to do more; LinkedIn, the world’s largest professional network on the Internet; Pegasystems, a leader in business process management (BPM) and customer relationship management solutions; and Siemens PLM Software, a world-leading provider of product lifecycle management (PLM) software, go to,,,, and, respectively.

About SiriusDecisions
SiriusDecisions ( helps business-to-business companies worldwide improve sales, marketing and product effectiveness. Management teams make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses. SiriusDecisions is based in Wilton, CT, with offices in London, Montreal, San Francisco, and Waltham, MA.


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