Industry Leaders from Adobe, Citrix, Concur, SAP and Symantec Will Headline SiriusDecisions Summit 2012

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Latest channel management, customer lifecycle, demand creation, marketing automation, mobile marketing, product marketing/management, sales enablement, sales operations and strategic communications best practice findings and frameworks to be released at SiriusDecisions’ annual b-to-b conference.

SiriusDecisions Summit 2012 Logo

SiriusDecisions Summit 2012, 22-24 May

With this year’s agenda, we look at the role innovation plays in the alignment debate and its impact on sales and marketing effectiveness and business growth.

SiriusDecisions, the world's leading source for business-to-business (b-to-b) sales and marketing best practice research and data, today announced that senior-level leaders from Adobe, Citrix, Concur, SAP and Symantec EMEA will be keynote speakers at the company’s Summit 2012 flagship event, to be held on May 22-24 at Arizona’s Phoenician Scottsdale Resort. These industry leaders will share examples of how innovation in sales and marketing alignment has improved quality and driven growth.

During this much anticipated event, which annually brings together top leaders in b-to-b sales and marketing, SiriusDecisions will also release new research and best practice findings on timely topics including demand creation, enterprise communications, product management, sales productivity and mobile marketing. For more information about this event and the complete agenda, visit SiriusDecisions Summit 2012 (

Summit 2012 keynoters include: Adobe — Mikel Chertudi, senior director, media and demand marketing, and Wes Funk, Web and content strategy; Citrix — Anthony Ricco, vice president, worldwide demand marketing, and Eva Tsai, director of marketing operations; Concur — Melton Littlepage, vice president, marketing and product management; SAP — Jonathan Becher, chief marketing officer; Symantec EMEA — Ingrid Hofman-Bang, director of marketing strategy and planning, and Susanne Woellecke, business analyst, EMEA marketing. Each of these top executives will share the important progress they’ve made toward achieving alignment and the innovative tools and strategies they’ve developed to capitalize on its benefits.

"This is our seventh annual Summit, and the event continues to grow and draw hundreds of business professionals interested in understanding more completely why and how b-to-b sales and marketing should intersect, and the impact of interlock between these two functions on topline growth,” says John Neeson, SiriusDecisions’ managing director and co-founder, who is serving as Summit 2012 co-chair. “With this year’s agenda, we look at the role innovation plays in the alignment debate and its impact on sales and marketing effectiveness and business growth. Our Summit 2012 guest speakers will share case studies and best practices along the alignment continuum and provide delegates with practical advice to better enable sales and improve marketing ROI.”

An on-site vendor showcase will once again be an integral part of the conference. Platinum sponsors for the Summit 2012, which is expected to draw over 1,000 b-to-b sales and marketing executives, are Alinean, Aprimo, Brainshark, Demandbase, Eloqua, Lift Agency, Marketo, Oceanos, ON24 and The Pedowitz Group.

Additional sponsors include: By Appointment Only (BAO), Black Dot, Bulldog Solutions, Callidus Software, CatapultWorks, ConnectAndSell, Content4Demand, Corporate Visions, Dun & Bradstreet, Elateral, Equifax, Extended Presence, Frontline Selling, GoodData, Green Leads, Harte-Hanks, Igloo, The Kern Organization, Limelight Networks, MarcomCentral, MarketOne, NetProspex, Northbound DGS, OneSource, Qvidian, Revegy, Richardson, Salesforce, Salesify, SAP, SAVO, Silverpop, Sitecore, Televerde, Turn, WebReply, Zift Solutions and ZoomInfo.

Richard Eldh, SiriusDecisions’ managing director and co-founder, and Summit 2012 co-chair, concludes: “Through the real-world experiences of our analysts and interactions we have with our clients every day, we see firsthand how b-to-b marketing and sales leaders are adapting to changing economic and business climates, and how innovation plays a significant role in driving sales and marketing effectiveness, and in turn, revenue growth. This Summit event provides a stage where we can recognize leaders in this space, and give them the opportunity to share their successes, and how they got there, with their peers.”

About SiriusDecisions
SiriusDecisions ( helps business-to-business companies worldwide improve sales and marketing effectiveness. Management teams make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses. SiriusDecisions has offices in London, Montreal, San Francisco and Wilton, CT.

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