Sitecore Awards Defakto Customer Engagement Specialization

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Defakto, a next generation customer experience agency, recognized for expertise and experience driving successful customer engagement via the Sitecore platform.

defakto, customer experience agency

Sitecore, a global leader in web engagement software, today announced designation of Defakto, a next-generation customer experience agency, as a certified specialist for strategic implementations of the Sitecore Customer Engagement Platform.

Powering over 32,000 corporate and customer-driven websites, Sitecore’s Customer Engagement Platform provides an elegant, integrated solution that connects channels, engagement automation, and engagement analytics, with external tools and databases. Sitecore was recently designated a ‘leader’ in the 2012 Gartner report “Magic Quadrant for Web Content Management,” demonstrating both completeness of vision and ability to execute.

“Defakto is committed to offering our clients strategic customer experience solutions that can be measured and personalized. ” noted Gilbert Salazar, Defakto principal. “This Sitecore designation is a tribute to our proven capabilities and establishes us as a leader in the space.”

Now in its third year as a certified Sitecore partner, Defakto has successfully completed over 20 Sitecore implementations for its clients. Defakto’s utilization of the Sitecore Customer Engagement Platform stems from Defakto’s commitment to delivering robust online customer experiences that are highly personalized for the user and closely tracked, measured and managed for the client.

From its headquarters in Dallas, Texas, Defakto services a national client base with solutions that impact all aspects of the customer experience ecosystem.

About Defakto
Defakto is a next-generation customer experience agency focused on optimizing enterprises to improve the customer experience and increase customer lifetime revenue. We do this with an unmatched combination of customer experience design, digital engagement marketing, enterprise collaboration and technology enablement. Based in Dallas, Texas, Defakto’s clients include Cadillac, Time Warner Cable Business Class, Southern Methodist University and Omnicell, Inc. To learn more about Defakto’s vision for the complete customer experience, visit

About Sitecore
Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel – the web, email, mobile, social and offline. Our customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Global brands, including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft, and Nestle rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.

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Mary Helen Trippet
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