Raleigh, NC (Vocus) October 22, 2010
SiteLink, the widely used software for self-storage and portable storage, announces its next-generation Google Maps interface and CRM (customer relationship management) module. Operators map their competitors and tenants and create ads based on SiteLink Web Edition’s postal code and marketing analysis.
CRM tools help operators interact with tenants and connect to listing services, call centers and web sites. Web Edition’s CRM Module grows rentals by tracking leads and conversions. Using Web Edition’s marketing analysis, operators tailor emails, letters and ads to each demographic group.
Says Peter Gioiello, Post Management’s Vice President of Operations: “Web Edition’s CRM features have proven invaluable in bringing new leads and converting them to paying rentals. We lease more units because Web Edition’s open interface links to all of our lead channels, including our web site, listing services and call center.”
The Google Maps interface builds on Web Edition’s CRM module. Plotting customers and competitors on Google Maps helps to spot trends in customer behavior and optimize ad campaigns. Web Edition segments customers by postal code to fine tune advertising and revenue management.
“Web Edition users visualize competitors and tenants with Google Maps,” says Markus Hecker, SiteLink's COO. “The postal code analysis adds tremendous value to both advertisement and revenue management decisions. Web Edition’s vast marketing tracking lets operators craft better messages and deliver them using Web Edition’s powerful, built-in email functions and services like Constant Contact.”
About SMD Software:
With more than 4,000 installations, privately-owned SiteLink Web Edition’s popularity stems from its user-friendly, fast and reliable design. More than 60 of the top 100 operators use Web Edition today. Superior architecture and design lower the cost of ownership make Web Edition a favorite of operators of any size.