Direct Marketing Firm Sitewire Marketspace Solutions Emphasizes the Search Engine Marketing Advantages of the Optimized Press Release

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Josh Yeager, Director of Client Strategy at Sitewire, a top direct marketing agency in Arizona, uses his 10 plus years of online marketing expertise to explain the benefits of the optimized press release.

Sitewire Marketspace Solutions (, a direct marketing agency in Arizona, will be the first to tell you that regardless of your industry, your marketing strategy is the backbone of your marketing efforts throughout the year. One absolute of that strategy is your media-mix.

Your grandmother probably told you not to "put all of your eggs in one basket" and this holds true for your marketing strategy as well. Just as web marketing is most likely one component of your overall marketing strategy, direct marketing firm Sitewire Marketspace Solutions emphasizes there are many different methods of marketing online. While banners, emails and paid search are established web standards, new and burgeoning techniques hit the scene seemingly every month. The fluid, evolving nature of the internet is what keeps this realm exciting, engaging and profitable.

While you've probably already invested in some form of SEM (Search Engine Marketing), direct marketing firm Sitewire Marketspace Solutions knows that the intricacies of managing and maximizing SEM are abundant and perennially developing. Yet there is a lynchpin organic technique that's got direct marketing agencies evangelizing these days -- the Optimized Press Release.

The organic ranking success of a Sitewire Marketspace Solutions Optimized Press Release is a stellar strategy for quick organic turnaround. In the past, press releases were a tool limited to large corporations, Hollywood and Madison Ave-style agencies. With the public's voracious online consumption of news and "info-porn," press releases have moved out of the realm of Mr. Grant's office and into the broadband-saturated dens and offices of the world.

An Optimized Press Release aiding organic rankings, you ask? Consider this: during the Q4/04 holiday shopping season (when many keyword CPC's ballooned, and companies dumped millions of dollars into paid search campaigns vying for holiday dollars), a simple optimized press release about "Top 10 Gift Ideas" rose to a top position in Google's natural search results -- brilliantly visible in one of the most sought-after pieces of online real-estate.

A fluke perhaps? Take this to flight: Southwest Airlines sold $1.5 million in tickets in 90 days by strategically leveraging four Optimized Press Releases, and every ticket sale was directly discerned from the ROI-rich releases.

While it is crucial to continue to engage in the advantages of paid and natural web campaigns, a simple, cost-effective Sitewire Marketspace Solutions Optimized Press Release, when properly executed, can be a copasetic compliment to your SEM mix.

Not sure what's best for you? Direct marketing agency in Arizona Sitewire Marketspace Solution’s whip-smart, award-winning team of marketing professionals is at your avail. Sitewire is more than happy to craft a custom proposal with you, keeping your business objectives at the forefront of our every step. That's what makes direct marketing firm Sitewire Marketspace Solutions -- The Customer Factory.

If you would like more information on how Optimized Press Release efforts can help your business, or would like to know more about any of Sitewire’s services, please contact a Sitewire representative (

About Sitewire

Sitewire Marketspace Solutions, LLC is a direct marketing agency in Arizona focused on customer attraction, conversion and retention through strategic marketing, Web application development, loyalty marketing as well as solution support and management. Since its establishment in 1999, Sitewire Marketspace Solutions has grown to become a positive, dynamic workplace where internal camaraderie and involvement in the local community is as important as achieving company goals. For more information, please visit or call 480.731.4884. Sitewire is a proud recipient of the 2005 FORTUNE Small Business and Winning Workplaces “Best Bosses” Award.

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