Sizzix Expected to Showcase Newest Arts and Crafts Product on Lifetime’s The Balancing Act

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Global Market Leader of Arts & Crafts Products Set to Announce its Next Generation of its Flagship Crafting Product

Crafts Big Shot

The next generation Sizzix Big Shot die cutting machine empowers consumers to create an assortment of craft projects.

"Our dedicated viewers love learning about the latest innovations... and Sizzix provides a great solution with their new product,” said Doug Campbell, Executive VP of Programming for The Balancing Act on Lifetime TV.

Sizzix is the market leader in die cutting machines, die cutting accessories, and arts & crafts tools and accessories. For over 12 years, Sizzix has been empowering and inspiring tens of millions of consumers to develop their own custom cards, scrapbooks, invitations, party favors, quilts, jewelry, home décor, and any custom products that use paper, fabric and virtually any type of material.

The Company is proud to announce that it will be showcasing the next generation of its flagship crafting product line, the Big Shot die cutting machine, on Lifetime Television’s premiere one-hour morning show, The Balancing Act®.

“We’re excited that Sizzix is launching their new crafting product on The Balancing Act. Our dedicated viewers love learning about the latest innovations that will help them enjoy creating their works of art even more, and Sizzix provides a great solution with their new product,” said Doug Campbell, Executive VP of Programming for The Balancing Act on Lifetime TV.

“The Balancing Act is recognized as arguably the premiere women-focused TV morning show that helps inspire women in all aspects of their lives,” said Susan Spiegel, Vice President, Marketing Communications. “The Balancing Act has a tremendous following and viewership and we believe that it is an ideal platform for us to announce the latest generation of our core crafting product that will continue to inspire people’s creativity, while also saving them time, effort and money.”

For more information about the new Big Shot on The Balancing Act, please visit http://www.thebalancingact.com/video/?v=2NY1KA8HH04722.

About Sizzix
Launched in 2001, Sizzix is a division of Ellison Education Equipment, Inc., the market pioneer and leader of die cutting machines and accessories. Through its portfolio of die cutting machines and die cutting products, Sizzix leverages Ellison’s 36 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit http://www.sizzix.com/home.

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Natalie Paige
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