Julie Moran Set to Showcase Latest Version of Sizzix Arts and Crafts Flagship Product Line on Lifetime’s The Balancing Act Television Show

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Program to Showcase Global Market Leader’s Latest Generation of Its Most Popular Crafting Product

Crafts Big Shot

Creating new DIY crafts projects is a breeze with the new Big Shot die cutting machine by Sizzix.

“It’s fantastic to have [Julie Moran] and The Balancing Act’s audience be part of this significant milestone in our Company’s history,” said Susan Spiegel, Vice President, Marketing Communications for Sizzix.

TV personality Julie Moran will be showcasing the latest generation of the most popular Sizzix® arts and crafts product line, the Big Shot™ die cutting machine, on The Balancing Act® on Lifetime Television®. The segment is set to initially air on Tuesday, May 21.

Sizzix is the global market leader in die cutting machines and die cutting accessories. Since 2001, Sizzix award-winning products have empowered and inspired tens of millions of consumers to develop their own unique cards, scrapbooks, invitations, party favors, quilts, jewelry, home décor and any other custom creations that use paper, fabric and other types of material.

Sizzix products help crafters of all levels, from beginners to professionals, save time, money and effort while enabling them to create do-it-yourself custom professional-looking projects without the use of scissors in the comfort of their own homes.

“We are so excited to have Julie Moran announce the latest generation of our most popular crafting product line,” said Susan Spiegel, Vice President, Marketing Communications for Sizzix. “Ms. Moran is such a recognized name among the television audience, and it’s fantastic to have her and The Balancing Act’s audience be part of this significant milestone in our Company’s history.”

For more information about The Balancing Act, please visit http://www.TheBalancingAct.com.

About Sizzix
Launched in 2001, Sizzix is a division of Ellison Education Equipment, Inc., the market pioneer and leader of die cutting machines and accessories. Through its portfolio of die cutting machines and die cutting products, Sizzix leverages Ellison’s 36 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit http://www.Sizzix.com/home.

About The Balancing Act
The TV show airs on Lifetime Television at 7 a.m. (ET/PT) and is America's premier morning show that's about women, for women, and trusted by women. Celebrating life and all there is to accomplish, The Balancing Act inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives. For information or to view a show, visit http://www.TheBalancingAct.com.

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Natalie Paige
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