Julie Moran Showcases the Latest Generation of Sizzix Arts and Crafts Big Shot Die Cutting Machine on Lifetime Television

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Program highlights Sizzix Big Shot die cutting machine and an array of craft projects on The Balancing Act Television Show

Crafts Big Shot

The next generation Sizzix Big Shot die cutting machine empowers consumers to create an assortment of craft projects.

“We’re excited to have Sizzix on The Balancing Act to show our viewers a great way to create personalized gifts that come from the heart,” said Doug Campbell, Executive VP of Programming for The Balancing Act on Lifetime TV.

The latest generation of the Sizzix® arts and crafts die cutting machine, the Big Shot™, was just recently showcased on Lifetime Television’s The Balancing Act® by its host, Julie Moran. The segment of the popular morning show’s episode that aired on Tuesday, May 21 highlighted the new machine. To view the segment, please visit http://www.Sizzix.com/BalancingAct.

“We’re excited to have Sizzix on The Balancing Act to show our viewers a great way to create personalized gifts that come from the heart,” said Doug Campbell, Executive VP of Programming for The Balancing Act on Lifetime TV.

Sizzix is widely recognized as the global market leader in die cutting machines and die cutting accessories. Its products empower crafters of all levels to create do-it-yourself custom professional-looking projects without the use of scissors in the comfort of their own homes.

“This is a significant milestone for our Company as this latest generation of the Big Shot is an all-in-one machine that eliminates the need for multiple machines to create a wide variety of projects,” said Susan Spiegel, Vice President, Marketing Communications for Sizzix. “We were happy that Julie Moran and The Balancing Act viewers were able to be part of this significant milestone in our Company’s history and in celebration we have put together an exclusive promotional offer.”

Since 2001, Sizzix award-winning products have empowered and inspired tens of millions of consumers to develop their own unique cards, scrapbooks, invitations, party favors, quilts, jewelry, home décor and any other custom creations that use paper, fabric and other types of material.

For more information about Sizzix and our special promotional offer, please visit http://www.Sizzix.com/BalancingAct.

About Sizzix
Launched in 2001, Sizzix is a division of Ellison Education Equipment, Inc., the market pioneer and leader of die cutting machines and accessories. Through its portfolio of die cutting machines and die cutting products, Sizzix leverages Ellison’s 36 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit http://www.Sizzix.com/home.

About The Balancing Act
The TV show airs on Lifetime Television at 7 a.m. (ET/PT) and is America's premier morning show that's about women, for women, and trusted by women. Celebrating life and all there is to accomplish, The Balancing Act inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives. For information or to view a show, visit http://www.TheBalancingAct.com.

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Natalie Paige
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