Lori Whitlock Adds to DIY Crafts Collection for Sizzix

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Premier crafts brand introduces 12 new die-cutting and stamping designs

Crafts Big Shot Lori Whitlock

With the latest Lori Whitlock crafts collection for Sizzix®, DIYers can make handmade cards, home décor items, gifts, scrapbook pages and more.

“My new release for Sizzix is full of charming, versatile dies that crafters will enjoy creating the perfect project to mark any occasion,” said Lori Whitlock, Licensed Designer for Sizzix.

Continuing to inspire the crafts market with engaging designs for its line of die-cutting machines, Sizzix® is pleased to present the latest DIY products from licensed designer Lori Whitlock.

Gift-givers and party planners can delight in the crafting possibilities from Whitlock’s impressive assortment of seven Bigz™ dies, three Framelits™ die sets with stamps and two Thinlits™ die sets.

“My new release for Sizzix is full of charming, versatile dies that crafters will enjoy creating the perfect project to mark any occasion,” Whitlock said.

Whimsical cupcake, fox, jar, owl and teapot designs highlight the steel-rule Bigz dies grouping, while two dimensional bag and box dies create handmade packaging that can be easily personalized. The steel-rule blade inside Bigz dies cut any material that scissors can including heavy cardstock, chipboard, fabric, grungeboard™ and leather.

Coordinating with the Bigz designs are three Framelits die sets with stamps in “Birthday Sentiments,” “Fox & Owl” and “Jar & Teapot Sentiments” designs, while two Thinlits die sets create lovely arrow, frame, key, notecard and tab embellishments to complement papercrafting projects.

“Consumers will appreciate the do-it-yourself potential that Lori’s new designs bring to creating fun cards, gifts, scrapbook pages and more,” said Cara Mariano, Art Director for Sizzix.

The latest Lori Whitlock collection is now available in stores around the country, including local craft boutiques and major retail craft chains. For more information, visit http://www.sizzix.com/home.

About Lori Whitlock
Over the past 10 years, Lori Whitlock has designed for many prominent companies in our industry. Lori currently licenses paper designs and fabric, as well as digital cutting and scrapbooking files. Her brand new assortment of designs for Sizzix enhances cardmaking, scrapbooking, home décor and other handmade crafts. With many practical and dimensional base dies at its core, the collection offers unlimited embellishment possibilities with her paper, fabric or other material.

About Sizzix
Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die-cutting machines and accessories. Through its portfolio of die-cutting machines and die-cutting products, Sizzix leverages Ellison’s 38 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit http://www.sizzix.com/home.

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Natalie Paige
Ellison Educational Equipment
+1 (949) 598-8822 Ext: 125
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since: 06/2009
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