Ellison to Debut Innovative Portfolio of Creative Brands at the Craft and Hobby Association Winter 2013 Trade Show

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Product Highlights Include Licensed Partnerships with Key Designers, Brand Enhancements and Stylish Mid-Show Launches

Sizzix Die Cutting Machines
It is an exciting time for Ellison as our Sizzix® brand continues to feed our consumers’ creative appetite for cutting-edge crafting products, said Susan Spiegel, Ellison’s Vice-President, Marketing Communications.

Ellison® will unveil a wide variety of its spring and summer die cutting and embossing products at the Craft and Hobby Association (CHA) Winter 2013 trade show beginning Saturday, January 12, in Anaheim, California. The company which pioneered the first die cutting machine for the classroom in 1977 and has lead with quality and innovation ever since, will not only be celebrating the reveal of its newest designs for 2013, but also its global brand initiatives which include a host of exciting releases from its new and currently licensed designers.

“It is an exciting time for Ellison as our Sizzix® brand continues to feed our consumers’ creative appetite for cutting-edge crafting products,” said Susan Spiegel, Ellison’s Vice-President, Marketing Communications. “We look forward to launching another year of innovation across our classic and new product lines with more stylish designs choices than ever.”

All the upcoming designs from an impressive list of designers will be showcased in the booth, including special appearances by Tim Holtz®, Susan Tierney-Cockburn™, Brenda Walton™, Eileen Hull, Karen Burniston and Stephanie Barnard®. Details about the newest releases for the Sizzix brand and product highlights to be celebrated at CHA Winter 2013 include:

Tim Holtz Alterations: February – August Releases
No matter your creative destination, more altered adventures await with Tim Holtz. The grunge artist and Creative Director for Ranger Industries, one of the leading manufacturers of innovative inks, paints and embossing products, has once again collaborated with Sizzix to create more die cutting and embossing products for the Tim Holtz Alterations line. The latest assortment will include more eclips Stamp2Cut™ Cartridges for the easiest cuts around Tim’s Stampers Anonymous stamped shapes. Learn more about Tim Holtz and connect to his blog.

Stephanie Barnard: February Release
Welcome to the world of Stephanie Barnard. The Sizzix spokesperson and valued member of the Sizzix research and development team will unveil another inspired collection of everyday die cutting, stamping and embossing products. Her upcoming assortment includes more fabulous Framelits™ to help create exquisitely cropped photos, precise windows for a card, 3-D layering and the perfect registration with a matching set of stylish stamps. See more from Stephanie Barnard.

Echo Park Paper Co.: February and March Releases
Taking their name from the location of the early Hollywood studios, the Echo Park Paper Company offers a unique, timeless approach to style, form and format. Their new and existing paper lines depict a wide range of bright and playful to images with subtle sophistication. Through an exciting partnership, Sizzix will be able to transform some of Echo Park’s most popular designs into dies, including an exciting collection that will cut around vintage designs created with a matching set of clear stamps. Experience Echo Park.

English Garden by Scrappy Cat®: March Release
Known for their highly innovative stamp designs, stylish patterns and coordinating products, Scrappy Cat is an internationally recognized brand in the scrapbooking and papercrafting industry. Joining design forces once again with Sizzix, Scrappy Cat has been harvesting a fresh selection of vast and varied floral dies and embossing folders to help crafters discover their true creative nature. Get ready to roll up your sleeves and create with extreme embellishing elegance in this English Garden. Learn more about Scrappy Cat.

Vintaj® Natural Brass Co.: March Release
Vintaj is the result of three passionate women’s hard work and love of design that inspired them to create a company that empowers others to create their own amazing jewelry. Past Sizzix-Vintaj collaborations have brought about incredible combinations of creativity. The upcoming line of breathtaking Vintaj Dies for the Sizzix BIGkick™ Machine (Vintaj Special Edition) only adds to this legacy. These include more dies to etch or emboss many beautiful patterns onto different shapes of Vintaj natural brass metal blanks. Both DecoEtch™ and DecoEmboss™ dies can be used to create or decorate unique metal embellishments for personalized projects such as jewelry, cards, scrapbook pages, boxes or frames. Learn more about Vintaj.

Favorite Things by Brenda Walton: April Release
Sizzix is proud to welcome Brenda Walton to its team of talented licensed designers. As an artist, she draws her inspiration from treasured childhood memories, her many travels and her love of life. Her Sizzix collection magically blends the past and the present with a lovely look at everyday precious moments and a unique appreciation of their beauty. From dazzling dies to elegant embossing folders, anyone can express their inner joy with this perfect blend of nostalgia, nuance and passion for creativity. Learn more about Brenda Walton.

doodlebug design inc.™: April Release
Known for their impressive variety of creative products for the scrapbook industry, doodlebug design inc. offers everything from paper and stickers to buttons and ribbons – all custom manufactured and color coordinated to match their whimsical product line. Partnering with Sizzix once again for fresh and fun themes, this adorable array of Framelits Dies will be matched with clear stamps for the perfect cut around beautifully stamped images. Discover more about doodlebug design inc.

Susan’s Garden™ by Susan Tierney-Cockburn: May Release
Sizzix welcomes renowned artist and avid gardener Susan Tierney-Cockburn to its ever-growing team of licensed designers. Susan plants the seeds of crafting inspiration with a charming crop of products to create realistic-looking flowers and fantastic folksy embellishments – including a lovely arrangement of Thinlits to cut intricate designs for embellishing cards, scrapbooks or any other craft project. Discover more about Susan Tierney-Cockburn.

7gypsies®: May Release
A self-described team of gypsies, these seven creatives have been on their own personal odyssey searching for timeless designs to inspire any imagination. Drawing upon a vintage appeal and flea-market flair, their collaboration with Sizzix will culminate in a classic collection of Framelits Dies to cut perfectly around stamped images created with coordinating Cling Mount Stamps. The applications are endless! Learn more about 7gypsies.

Graphic 45®: May Release
Graphic 45 is an award-winning scrapbook and papercrafting company¬ – owned and operated by a mother and her two daughters – to help others find their creative voice. The team creates vintage-inspired crafting products that capture the flamboyant style of the 1920s and 30s with vibrant color, irresistible textures and imaginative design. Leveraging this decades-old appeal, Sizzix has partnered with Graphic 45 to create a forever-stylish collection of Framelits Dies to cut with precision around stamped images created with matching Cling Mount Stamps. The differences are distinctive for any scrapbook page, card or home décor project. Check out Graphic 45.

Hampton Art™: May Release
Hampton Art was founded in 1980 by the Gallagher family. For over 20 years, the Gallagher’s manufactured premium quality rubber stamps, clear stamps and stamping accessories featuring popular designer lines. The company was sold in 2007 to National Spinning in North Carolina and continues its tradition of premium products while expanding the company's offerings with new and exciting designer collections. Through its diffusion designer line, Hampton Art is collaborating with Sizzix to offer a stylish selection of Framelits Dies to cut with precision around stamped images created with matching Cling Mount Stamps. How about that for a perfect pairing? Learn more about Hampton Art.

Flora Grande by Prima Marketing Inc.®: June Release
As scrapbooking evolves and changes into an exciting art form, Prima, the established leader in flower embellishments, always offers the most exciting and innovative floral-themed products to craft retailers worldwide. Season after season, this wholesale-only company introduces artisans and crafters alike to a huge collection of the most original flower styles for scrapbook embellishments. Prima is proud to enter into a licensing agreement with Sizzix to put some of their most popular designs onto Sizzix Dies. Soon crafters will be able to create and enjoy flower shapes with an antique appeal. Discover the many powerful possibilities from Prima Marketing Inc.

Picket Fence by Eileen Hull: June Release
Eileen Hull is an author and licensed designer whose work has been featured in books, magazines, shops and online. Her design style can be described as clean and sophisticated with a light touch of glitter. Specializing in three-dimensional designs, Eileen's primary medium is mat board, and she has turned her passion for creativity into an innovative line of dies for Sizzix. Her latest collection centers on a picturesque outdoor theme, including more innovative ScoreBoards™ dies devoted to cutting and scoring matboard into boxes, folders and totes. Her books, Matboard Magic and Foamboard Magic, were both released in 2008 to inspire and inform crafters about these amazing discoveries. Find out more about Eileen Hull.

Pop ‘n Cuts™ Journey by Karen Burniston: June Release
It’s a 3-D world! Let Karen Burniston, the queen of 3-D pop-up designs for Sizzix, once again show you her latest tricks for creative cardmaking. Karen has been published in all the major paper craft magazines and has contributed to numerous idea books. She teaches pop-up classes at stores and events throughout the world. Her eye-opening cards will inspire joy in every occasion, whether it’s a birthday, thanks or just because. Learn more about Karen Burniston.

Antique Faire: July Release
The Sizzix design team went to the flea market and came back with a treasure trove of inspiration. From memorable trinkets with lasting charm to other precious images of the past, Antique Faire is a collection of classic dies and embossing folders. Among the highlights are an early sewing machine, an old-time kitchen canister and a vintage scale, as well as a timeless photo frame and self-standing card. For more information, visit Sizzix.com.

Moroccan by Dena Designs™: July Release
Founded by Dena Fishbein and her husband Dan more than 20 years ago, Dena Designs is an internationally acclaimed, full-service design and merchandising studio that creates some of the most powerful best-selling home décor and accessories as well as greeting cards, gifts, craft items, books and more. With her motto of "embellish your life," Dena has again partnered with Sizzix to unleash a themed collection of rich and luxurious designs that celebrate a colorful marketplace in a mysterious land far away. This ancient exotic beauty lends itself to many projects, including cards, inserts, banners, banners and more…not to mention a magic carpet ride of elegantly embossed impressions. Learn more about Dena Designs.

A Little of This & That: August Release
Dare to dabble in the different. This eclectic collection of odds ‘n ends from Sizzix ranges from uniquely decorated flowers and impressive edges to whimsical embossed phrases and shapes with accompanying dies to cut with absolute precision around them. There are even dies for banners and bows and extraordinary new cardmaking formats for house-warming welcomes, special invitations and revealing announcements. In short, it’s instant inspiration that any crafter can appreciate. For more information, visit Sizzix.com.

Indie Craft Festival: August Release
It’s a celebration of everything creative! Indie Craft Festival from Sizzix offers unique and out-of-the-box designs to complement any crafting project. Filled with a blend of intricate dies and embossing folders with antique to joyful patterns, this extraordinary assortment showcases the loving details that make all the difference in anyone’s creativity. Experience an alternative view of artistic scrapbooking, cardmaking and other personalized creations. For more information, visit Sizzix.com.

About Sizzix
Launched in 2001, Sizzix is a division of Ellison Education Equipment Inc., the market pioneer and leader of die cutting machines and accessories. Through its portfolio of die cutting machines and die cutting products, Sizzix leverages Ellison’s 35 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit http://www.sizzix.com.

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