Sizzix Adds New Director of Sales to Focus and Grow New Market Opportunities

Arts and Crafts Industry Veteran David Murray Joins Sizzix as its New Director of Sales to Assist Company with its Expansion Plans

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Sizzix Die Cutting Machines
I’m thrilled to be joining a great team and an organization with a tremendous legacy. Ellison is known as the global market leader in die cutting with an incredible track record as an innovator and with unsurpassed quality, said David Murray.

Lake Forest, CA (PRWEB) January 15, 2013

Sizzix, the market leader in die cutting machines and die cutting accessories, has brought on sales veteran David Murray as the Director of Sales to help the Company to continue to solidify and grow its market leadership position in the arts and crafts industry.

Murray is a seasoned and results-driven sales professional who brings a successful 17 year track-record to Sizzix’s sales team. He has held successful sales roles and has had hands-on experience with national accounts management, new product introduction programs, and new market and channel expansion campaigns. Murray will be tasked with growing Sizzix’s current customer base as well as identifying and growing new market and channel programs.

“I’m thrilled to be joining a great team and an organization with a tremendous legacy. Ellison is known as the global market leader in die cutting with an incredible track record as an innovator and with unsurpassed quality,” says Murray. “I look forward to continuing Ellison’s commitment to excellence and further expanding our reach.”

“I am very excited to have David on board with us”, says Dennis Horcher, V.P. of Sales of Ellison Educational Equipment, Inc., parent company of Sizzix. “David’s background and experience will be a key asset for us in the future as we continue our sales growth that we’ve experienced over the past two years.”

About Sizzix
Launched in 2001, Sizzix is a division of Ellison Educational Equipment, Inc., the market pioneer and leader of die cutting machines and accessories. Through its portfolio of die cutting machines and die cutting products, Sizzix leverages Ellison’s 35 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit http://www.sizzix.com.