Lexli Introduces Consumers and Professionals to the Undeniable Benefits of Pure Aloe While Setting Skincare Facts Straight

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Skincare Brand Uses Science to Generate Results; Employs Truth-in-Marketing

Exfoliation is key to generating noticeable results due to its ability to activate collagen production, yet it's the step that is missing from most skincare regimens

Through a national branding campaign, kicking off today, Lexli®, an over-the-counter line of skincare products based on real science and formulated with 100% pure, pharmaceutical-grade aloe vera, is intending to turn the skincare industry upside down. Formulated to achieve undeniably healthier, younger-looking skin regardless of skin type, tone or age, Lexli is not only introducing its product line to consumers and skincare professionals nationally, but also embarking on a mission to quell the rash of myths and outright lies that have plagued the skincare industry for far too long. As a brand founded and run by practicing surgeons, Lexli uses the Hippocratic Oath as its guide, thus ensuring ethical and honest business practices.

As part of its branding campaign, Lexli, which was introduced in 1997 exclusively to patients of founder, Dr. Ahmed Abdullah, a board-certified plastic surgeon, will feature new packaging and a new Web site at http://www.lexli.com.

Lexli was born out of frustration with commonly accepted skincare myths. After years of hearing his patients complain of popular and expensive skincare products that failed to deliver on their marketing promises, Dr. Abdullah applied his background in chemistry and biology to create a product that would generate undeniable results. An aloe researcher, he turned to the anti-inflammatory for its proven ability to cleanse gently and penetrate deep into tissue to heal damaged skin. Additional ingredients included those that scientific research had proven efficacious in skin applications.

Dr. Abdullah's initial product formulation and the company's pinnacle product is AloeGlyC® Renewing Exfoliant, a patented, safe and effective product for daily use that features a pH level near that of a chemical peel - a rarity in an over-the-counter product. Following the distribution of AloeGlyC to his patients, word spread about the product's effectiveness. With increasing demand for broader availability, Dr. Abdullah and his wife and co-founder, Dr. Kay Abdullah, also a board-certified surgeon, chose to grow their product offering and distribute the line as "Lexli" - a combination of their sons' names.

To generate the intended results, Lexli uses a 100% pure, pharmaceutical grade of highly concentrated aloe vera as its base, in combination with vitamins and other effective ingredients. Most skincare products utilize a base of water, which provides no benefit to the skin.

While most consumers are familiar with the anti-inflammatory's presence in skincare products, they may not realize that all aloe vera is not created equal. Lexli's pharmaceutical-grade, bioactive, inner-fillet aloe is processed within four to six hours of harvesting and is certified as the highest quality by the International Aloe Science Council (IASC), of which Dr. Ahmed Abdullah is a member and former board member. The potency of the ingredient far exceeds that found in most other skincare products.

Lexli's skincare system is based on simplicity and results, not a quest to get consumers to buy an ever-growing line of unnecessary products. For that reason, the line features just four steps - cleanse, exfoliate, moisturize and protect.

"Exfoliation is key to generating noticeable results due to its ability to activate collagen production, yet it's the step that is missing from most skincare regimens," said Dr. Ahmed Abdullah. "Consumers who do exfoliate tend to select a product that utilizes granules or is marketed as a 'gentle' exfoliant. Neither of these will work. Non-mechanical exfoliation requires acid-based agents to dissolve keratin."

Lexli skincare products are available online at http://www.lexli.com and at select salons and spas. Because Lexli is unlike any other over-the-counter skincare brand, the company advises consumers to use the product line under the guidance of a licensed skincare expert. For those purchasing product online, the company offers licensed experts who are available by phone or email to answer questions and provide product direction.

Lexli International, Inc.
Founded in 1997 by husband and wife team and aloe researchers - Dr. Ahmed Abdullah, a board-certified plastic surgeon, and Dr. Kay Abdullah, a board-certified general surgeon, Lexli® offers a line of skincare products created to achieve healthier, younger-looking skin, regardless of skin type, tone or age. All Lexli product formulations, including AloeGlyC Renewing Exfoliant®, the brand's patented and celebrated daily exfoliant, are based on real science and developed with 100% pure, pharmaceutical-grade aloe vera as its principal ingredient.

Headquartered in Fargo, N.D. and run by doctors who live by the Hippocratic Oath, Lexli is committed to implementing ethical and honest business practices. Because Lexli is unlike any other over-the-counter skincare brand, the company advises that use of its products occur under the guidance of a licensed skincare expert. The Lexli line can be found online at http://www.lexli.com and in select salons and spas.

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Stacey Stark

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