These positive results reflect consumers’ continued appetite for high quality skincare and the prestige shoppers’ loyalty to the prestige channel and the brands they love and trust.
Port Washington, NY (Vocus) September 15, 2010
Prestige skincare dollar sales increased 7 percent in first half 2010, compared to first half 2009 according to leading market research company, The NPD Group, Inc., which reports on beauty industry trends. All segments posted positive growth dollar growth in first half (January thru June) 2010, except for the Body segment (down -5%).
The biggest skincare category winner during the first half of the year was Sets and Kits, up 17 percent in dollar sales. The Face category had the second highest growth, an increase of 7 percent in dollars. Sun and Hair saw dollar sales increases of 5 percent and 3 percent, respectively.
Anti-aging captured the lion’s share of the facial skincare market with 61 percent for the first half of 2010. In the Face category, anti-aging outperformed the overall segment performance, up 9 percent, compared to first half 2009. Of anti-aging dollars, the majority was spent on a facial moisturizer (44% dollar share). Age specialists were the second largest segment at 25 percent share, followed by eye products at 19 percent share.
“These positive results reflect consumers’ continued appetite for high quality skincare and the prestige shoppers’ loyalty to the prestige channel and the brands they love and trust,” said Karen Grant, vice president and global industry analyst, The NPD Group.
“The results so far this year are quite encouraging, especially when we see that total skincare has not just surpassed the results of the recessionary year 2009, but has almost surpassed the pre-recession year of 2008. New launches (excluding gift sets) are up almost $20 million more than first half 2008 and specialized facial treatment products are up almost 60 percent compared to 2008. These achievements are signs that 2010 will be the year of prestige skincare,” ended Grant.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us, visit http://www.npd.com/, or follow us on Twitter at https://twitter.com/npdgroup.
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