Skin Care Products: A Global Strategic Business Report
San Jose, CA (PRWEB) March 5, 2008
Worldwide skin care products market is expected to witness steady growth through the rest of the decade and reach US$44.8 billion in sales by 2010. Developed regions such as the United States, Japan and West European countries are currently the largest markets for skin care products. However, emerging markets in Latin America, Africa & Middle East and Asia-Pacific are likely to exhibit strong growth over the coming years. China and Brazil are the major regional markets that are expected to drive future growth in the global skin care market.
Aging population and environmental factors such as pollution and increasing awareness about skin care are key factors fuelling industry growth. Growing awareness about personal appearance and the increasing emphasis on personal grooming constitutes a major factor driving sales in the worldwide skin care products market. A rapidly aging population and growing consumer affluence are other factors contributing to high growth being witnessed in the industry. While women constitute a major category for manufacturers of skin care products, the rising awareness about physical appearance is contributing to the higher uptake of skin care products among male consumers.
Skin care market has moved beyond the traditional skin treatment regime, and now encompasses sophisticated products for cleansing and sun care. Natural and therapeutic products are finding increased application in categories such as sun care and face care. In response to rising consumer interest in easy-to-use high performance products, toiletries companies are repositioning existing lines or launching new ones. The hand and body care category is becoming sophisticated through the use of innovative ingredients that offer enhanced skin care benefits as per skin types
The global skin care products market is a highly competitive arena wherein brand image, marketing strategy and distribution network are extremely significant for ensuring the success of a product. Major players in the skin care market include L'Oréal, Beiersdorf AG, Johnson & Johnson (J&J), Procter & Gamble (P&G), Unilever, Revlon, and Shiseido. To enhance their presence in the international arena, global giants often collaborate with regional players. To meet the ever-increasing demand for skin care products, manufacturers are developing innovative formulations. Further, manufacturers are also offering skin care products that address the specific requirements of postmenopausal women, or women who have undergone plastic or cosmetic surgery.
Europe, Asia-Pacific and the United States dominate the global market for skin care products, capturing more than 75% share of the sales for 2007, as stated by Global Industry Analysts, Inc. However, long-term growth in the global skin care products market would be driven by the increased demand from Asia-Pacific region. In United States, face care market continues to dominate skin care market with projected sales of about US$4 billion by 2010. China is expected to drive the market for skin care products in Asia-Pacific region, with a 32% share of regional sales by 2010. European market, although growing at a relatively slower pace, would be driven by the increased sales in the sun care market.
The report titled "Skin Care Products: A Global Strategic Business Report" published by Global Industry Analysts, Inc., offers a comprehensive analysis of the industry structure, market drivers, issues, trends and competition. The study analyzes recent past, current and future market data and analytics over the period 2001-2010, historical data (1991-2000) and long term projections (2011-2015) for regions such as the United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World.
The report discusses key players in the global and regional skin care products market including Avon Products Inc., Beiersdorf AG, Clarins, Estee Lauder, Johnson & Johnson, Neutrogena Corp, Kao Corporation, L'Oréal S.A, Oriflame Cosmetics, Playtex Products Inc., Procter & Gamble, Revlon Inc., Sara Lee Corporation, Schering-Plough Corp., Shiseido Co. Ltd. and Unilever N.V.
For more details about this research report, please visit http://www.strategyr.com/Skin_care_products_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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