While aylabeauty.com will exclusively introduce S5 in the US, the brand will debut at Selfridges in the UK, where it has already been generating buzz in publications including the Sunday Times and Wallpaper magazine.
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San Francisco, Calif. (PRWEB) September 11, 2012
This week, Ayla (aylabeauty.com), an online boutique providing natural and organic skin care products, will expand its portfolio of carefully curated skin care brands with the US launch of S5 Organic Cosmeceuticals. This new line of products from the UK adds to Ayla’s suite of naturally effective beauty creams, cleansers, masks, and serums offered along with personal guidance and expert skin care advice.
“We are thrilled to offer S5 skin care products exclusively to the US market,” stated Dara Kennedy, founder of Ayla. “These organic and natural skin care products represent everything that we look for in the products we carry: They truly deliver excellent results, they don’t contain controversial ingredients like parabens and phthalates, and they’ve been crafted with care by a small team of experts – the award-winning development team behind Nude Skincare – whom we greatly admire.”
S5 has been designed to address chronic skin stress, which has been identified as the leading cause of premature aging. Stressed skin also manifests itself in sensitivity, which affects approximately 40 percent of the population, and adult acne, which affects a further 35 percent, according to S5 research.
“Many adults struggle with reactive skin that is vulnerable to conditions like premature aging and acne,” says Kennedy. “That’s why I’m excited to offer Ayla customers a full lineup of S5’s natural, hypoallergenic skincare products, which are beautifully made but reasonably priced. They're a great choice for those looking for natural acne treatments and organic anti-aging skin care.”
While aylabeauty.com will exclusively introduce S5 in the US, the brand will debut at Selfridges in the UK, where it has already been generating buzz in publications including the Sunday Times and Wallpaper magazine due to its unique formulations. These organic cosmeceuticals address 5 specific stress-related skin conditions – redness and sensitivity, acne, aging, hyperpigmentation, and dehydration – with a unique set of powerful, clinically proven ingredients including Antarctic Glycoproteins, Sea Mayweed, and Amazonian Bioactives. All have been sustainably sourced from the most extreme ecosystems on the planet.
S5 debuts on aylabeauty.com with 9 items: Two organic cleansers, two organic moisturizers, and five organic treatment serums, ranging in price from $35 to $75. Kennedy notes, “What’s great is that S5’s treatment serums are also available in mini sizes for $15 each, which allows our customers to try them out before committing to a full-size product.”
S5 products will also be featured in custom consultation kits available on aylabeauty.com, which include a set of samples chosen specifically for individual shoppers to help them find the perfect products for their own personal skin care concerns, product needs, and lifestyle. Kennedy states, “New customers in particular love the kits, because it gives them the opportunity to get to know us and try products they might not have heard of before – but, more importantly, those products have been chosen just for them and their specific skin type.”
Along with the samples, kit buyers also get advice from an Ayla Guide, a rigorously trained skincare expert assigned to each customer. “A Guide is like a personal shopper for skin care who really knows what she’s talking about – taken to the next level. Because our Guides are trained by top holistic facialist Julia March as well as dermatologists, they can provide advice ranging from the right anti-aging, anti-acne moisturizer to the best supplements to address dry, dehydrated skin,” Kennedy explains. “Each aylabeauty.com customer gets a Guide, whether they buy a kit or a full-size product. It’s the best way we’ve found to make sure our customers get great results.”
Laura Rudoe, founder of S5, states, “With its combination of curated products, personal guidance, and skin care expertise, we think aylabeauty.com will be the perfect US launch partner for S5. We’re very excited to be included in Ayla’s highly selective portfolio alongside other premium and exclusive brands like The Organic Pharmacy, and we look forward to a successful partnership.”
Those interested in learning more about or purchasing S5 products can visit aylabeauty.com.
Ayla is an online beauty retailer that offers consumers personal guidance for skin care that works. To ensure its customers get healthy, great-looking skin from the inside out, Ayla combines the best natural, organic, and “nasty-ingredient-free” products with customized recommendations and holistic, expert skin care advice. Since 2011, aylabeauty.com has built a loyal following for its highly personalized and convenient experience. Ayla is a privately held company with headquarters in San Francisco, CA. For more information, visit aylabeauty.com.