Craig knows what he needs to compete, let alone win an Ironman and that insight, along with Dr. Nic’s extensive background in biochemistry, is invaluable when developing products for a highly discerning market.
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Los Angeles, CA (Vocus) March 26, 2010
Outside Labs Inc., a leader in creating innovative products that provide superior protection and performance benefits for athletes’ skin care and muscle maintenance needs, announces the launch of a new line of products called SCAPE Athlete. Outside Labs Founder, CEO and lead product engineer, Dr. Nic Martens, previously led product development at Johnson and Johnson, launching several “market-disrupting” products, including some of Neutrogena’s largest product launches. To introduce SCAPE Athlete products, Dr. Martens has signed a multi-year partnership with 2-time Ironman World Champion, Craig Alexander, who has been testing SCAPE Athlete products for over a year. Together, they have created the best skincare products in the world to protect sun-drenched athletes from long-term skin damage. SCAPE Athlete products well exceed the highest standards for UVA protection in an unparalleled waterproof and sweatproof formulation.
Alexander trusts SCAPE Athlete Sunblock because it was engineered for athletes and their specific needs; it contains high-tech polymers that bond to the skin to create superior waterproofing and sweatproofing so it won’t run into the eyes. The noncomedogenic formula also allows the skin to breathe naturally so the body’s core temperature does not rise artificially.
“When I’m exercising in hot conditions, it’s important not to let your skin get dehydrated because that affects athletic performance. SCAPE stops the skin from getting dehydrated which helps with heat, thermoregulation and dehydration of the skin,” says Alexander. “I can put SCAPE on before a race and not have to worry about getting burned or reapplying during an 8-hour Ironman race in the scorching sun.”
SCAPE Athlete Sunblock will be available in a 4 oz. bottle, 1.25 oz. bottle, 3 oz. continuous spray, face stick and a lip balm. A muscle care product line including a pre-workout gel and a post-workout recovery gel will complement these products. Additionally, SCAPE has plans for a unique line of wound care products that prevent infection and heal rapidly so that training is unaffected.
“We are extremely excited to partner with Craig to launch a line of products specifically designed and formulated for the performance and protection needs of athletes,” said Outside Labs Marketing Manager, Randy Bruce. “Craig knows what he needs to compete, let alone win an Ironman and that insight, along with Dr. Nic’s extensive background in biochemistry, is invaluable when developing products for a highly discerning market.”
To learn more about Craig and SCAPE Athlete Products, please visit http://www.SCAPElabs.com
About Outside Labs, Inc.
Outside Labs was created to design products for athletes who perform in demanding outdoor conditions. The founders, Dr. Nicolas Martens and John Bowen, meld world-class scientific expertise with a lifetime of action sports experience. Nic Martens earned a Ph.D. in biochemistry from the University of Cambridge in the UK and spent 13 years developing breakthrough healthcare products for Johnson & Johnson. John Bowen earned graduate degrees at both Caltech and Harvard, and was a scientist at NASA before partnering with Nic to launch Outside Labs. Both have surfed, snowboarded and run extensively around the globe.