New Series Banks on Amazon Reviewers

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Revolutionary Skinny On™ books use stick-figure illustrations to explain complex topics; develop huge following

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The result is 187 reviews to date, 158 of which are five stars, and with an average of 4.8 stars.

Early in 2009 entrepreneur, Jim Randel, decided to start a publishing company – Rand Media Co.

He knew that engaging with internet-age readers was an increasingly difficult challenge. So, he set out to create unique content: The Skinny On™ book series – illustrated, staccato, stick-figure stories on important topics.

Randel knew he also had to try something different to build visibility for the series.

“We could not afford what big publishers spend to promote a book, let alone a new series,” said Randel. “We had no choice but to be as inventive as possible.”

Rand’s idea was to access people who list themselves on Amazon as book reviewers. These are individuals who offer to review books for publishers of any size. But, they are unpredictable and their reviews are often brutally harsh.

Still, Rand felt it had to explore every avenue, and four months ago started sending books to Amazon reviewers.

The result is 187 reviews to date, 158 of which are five stars, and with an average of 4.8 stars. With this affirmation of its concept, Rand went to distributors and book sellers, and today Rand is represented by Ingram and in discussion with all the major retail chains for segregated displays of its series.

“We knew we were taking a risk. Our young series could have died in the womb if the reviewers did not like what we were doing. The results have been amazingly positive and have given our books enormous momentum,” said Rand’s PR director, Becky Manuel.

Becky Manuel

In June of 2009 Rand Media’s first book, The Skinny on the Housing Crisis, was awarded the Gold Medal in a book competition sponsored by NAREE, an organization of 600 journalists who cover housing, business and finance. Since then, Rand Media has published 8 books on topics of credit cards, self-discipline, direct sales, real estate investing, time management, success, persuasion and networking.



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