What was once an idea that was laughed at, is now the voice of the skip hire industry in the UK and Ireland
(PRWEB UK) 3 November 2012
When the founder of national skip hire company, Topskips, decided to set up a publication for the skip hire industry, little did he know of the roller coaster journey that he and his crew would embark on.
Back in 2005, Mark Attwood realised that there were no publications around for the skip hire industry. There were publications relating to waste and the environment, but nothing specific enough to appeal to everyone in the skip yard - from drivers, to office staff, to directors.
"Everyone laughed when I came up with the idea, which I thought was worth trying if only to get on the obscure magazine slot on 'Have I Got News For You' (which we successfully achieved).
I wanted to create a steel fist in a velvet glove. Lots of fun and comedy whilst also taking on the serious issues such as landfill tax, health and safety and fighting against the cowboy image that the industry had been lumbered with."
And so in June 2005, the first issue of Skip Hire Magazine came out. It took its look from a tabloid newspaper (its original title was The Skip) and was 24 pages of news, interviews, as well as the now-legendary Skip Chick and Skip Hunk of the month, which showcased willing skip hire workers scantily clad (and in some cases, nude!).
The media jumped on it with Mark appearing on Radio 2's Chris Evans and Jeremy Vine shows, as well as the famous appearance on BBC's Have I Got News For You.
Now approaching the 100th issue, a face lift, and a slight change of title, today Skip Hire Magazine is more popular than ever. Hitting 7000 skip hire and waste management companies every month in the UK and Ireland, it delivers a mixture of environmental reports, legislation news, advice, comment - and of course, everyone's favourite - Skip Chick and Skip Hunk of the month.
"What was once an idea that was laughed at, is now the voice of the skip hire industry in the UK and Ireland. We're at every trade show and fair, our stand is always rammed, and people love us. We've helped to improve the image of skip hire, made good friends and have had a lot of fun along the way."
"The magazine is published by our company PAL, which also owns and operates in many markets from national hire company PAL Hire, to online sports ecommerce like The Goalkeeper Co! They even published a magazine for goalkeepers!"
"You can catch up with PAL employees and our core values on the PAL Family blog."
"Here's to another seven years - viva Skip Hire Magazine!"